Global Customer Marketing Manager

Silver Fern Farms Limited; Dunedin; On-site; NZD 150,000 - 210,000; Full time

Benefits offered by this job

Staff discount

Health insurance

Life insurance

Learning & development

Job summary

Silver Fern Farms is seeking a Lead Customer Marketing to connect the value created by our farmers with customers worldwide. You will own the customer marketing strategy and manage the Masterbrand within the global brand framework, turning insights into compelling value propositions, content and campaigns that drive B2B demand and sustainable growth.

You will lead a small team, shaping content strategy and telling stories that connect farmers with customers across global markets and channels,

Qualifications

• Senior marketing leadership across FMCG and B2B, ideally in a global organisation.
• Strong data-driven and digital marketing credentials.
• Experience in brand management, content strategy and value proposition development.
• Commercial acumen and a track record of measurable return on marketing investment.
• Experience leading and developing high-performing teams.

Responsibilities

• Lead customer marketing across global markets and channels, with a primary focus on B2B.
• Own the customer marketing strategy and day-to-day management of the Masterbrand within the global brand strategy.
• Turn insight into value propositions, content and campaigns that build brand equity, generate B2B demand and drive profitable growth.
• Lead a small team and own our content strategy, telling stories that connect farmers with customers.

Skills

Senior marketing leadership

Data-driven marketing

Brand management

Content strategy

Value proposition development

Commercial acumen

Team leadership

Job description

Lead customer marketing for one of New Zealand’s leading food companies, connecting the value our farmers create with customers around the world.

At Silver Fern Farms, our purpose is to Create Goodness from the Farms the World Needs. We’re bringing customer and farmer marketing together in one enterprise team. This new role will lead customer marketing across global markets and channels, with a primary focus on B2B.

You’ll own the customer marketing strategy and the day-to-day management and evolution of our Masterbrand, within the global brand strategy set by the Head of Global Marketing. You’ll turn insight into value propositions, content and campaigns that build brand equity, generate B2B demand and drive profitable growth. You’ll lead a small team and own our content strategy, telling the stories that connect farmers with customers.

You’ll bring:

• Senior marketing leadership experience across FMCG and B2B, ideally in a global organisation
• Strong data-driven and digital marketing credentials
• Experience in brand management, content strategy and value proposition development
• Commercial acumen and a track record of measurable return on marketing investment
• Experience leading and developing high-performing teams

These roles are preferably based in Dunedin, working closely with our Sales and Supply teams.

Te Ahurea /Why work at Silver Fern Farms?

Silver Fern Farms are all about Creating Goodness from the Farms the World Needs. Creating goodness is about taking a broader view of what goodness means and how we can create it and the impact it can have. That Goodness is created through the work of our People, the skill & expertise of our Farmers and our customers around the globe. 'Goodness' is also about being good to people and communities, animal welfare, and showing care and respect for the environment.

For you, we offer heavily discounted staff meat sales through our on site Butcher's Block, subsidised health and life insurance, the opportunity to continuously learn and develop from an internationally renowned organisation.

Applications close Sunday 22 November 2026. Internal applicants should apply through OurPeople.

Silver Fern Farms welcomes people from all backgrounds and walks of life. We are proud to have a diverse and inclusive environment and are committed to providing equal opportunities for all team members and applicants. Come and create goodness together with us. You can see more about our commitments to our people and their work by visiting our Belong Here webpage: https://careers.silverfernfarms.com/nz/en/belong-here