Senior B2B Customer Marketing Lead – Campaigns & Brand

Silver Fern Farms Ltd; Dunedin; On-site; NZD 90,000 - 130,000; Full time

Job summary

Silver Fern Farms Ltd is seeking two Senior Marketing Specialists to drive customer marketing programmes behind our Revenue market strategies, with a strong B2B focus. Roles are based on activities and will lead strategic programmes spanning multiple markets.

You will deliver campaigns, content, sales tools, activation, and manage day-to-day brand activities; you will create content that connects customers with our farmers and collaborate closely with Sales to measure and improve outcomes.

Qualifications

• 7+ years marketing experience in customer, brand or commercial marketing.
• Experience delivering integrated campaigns across digital, content, events and sales enablement.
• Brand management experience, including applying guidelines and delivering refresh activity.
• The ability to turn insight into compelling customer stories.
• Experience in food, agribusiness, FMCG, export or B2B environments.

Responsibilities

• Deliver campaigns, content, sales tools and activation.
• Carry out day-to-day brand management and brand refresh activity.
• Produce content that connects customers with our farmers.
• Work closely with Sales and measure and improve what you deliver.

Skills

Marketing experience (7+ years)

Integrated campaigns (digital, content

Brand management

Customer storytelling

B2B / foods sector experience

Job description

Silver Fern Farms Ltd is seeking two Senior Marketing Specialists to drive customer marketing programmes behind our Revenue market strategies, with a strong B2B focus. Roles are based on activities and will lead strategic programmes spanning multiple markets.

You will deliver campaigns, content, sales tools, activation, and manage day-to-day brand activities; you will create content that connects customers with our farmers and collaborate closely with Sales to measure and improve outcomes.