Senior B2B Marketing Strategist – Customer Programs

Candid Jobs Limited.; Dunedin; On-site; NZD 80,000 - 110,000; Full time

Job summary

Silver Fern Farms in Dunedin is seeking two Senior Marketing Specialists to deliver customer marketing programmes behind our revenue market strategies, with a strong focus on B2B. You’ll lead strategic programmes that may span several markets, delivering campaigns, content, sales tools and activation.

You’ll work closely with Sales, measure impact, and carry out day-to-day brand management and refresh activity.

Qualifications

• 7+ years’ marketing experience in customer, brand or commercial marketing.
• Experience delivering integrated campaigns across digital, content, events and sales enablement.
• Brand management experience, including applying guidelines and refresh activity.
• Ability to turn insight into compelling customer stories.
• Experience in food, agribusiness, FMCG, export or B2B environments.

Responsibilities

• Deliver campaigns, content, sales tools and activation for customer marketing programmes.
• Carry out day-to-day brand management and brand refresh activity.
• Measure and improve what you deliver in collaboration with Sales and Supply teams.

Skills

Marketing experience

Integrated campaigns

Brand management

Customer storytelling

B2B experience

FMCG experience

Job description

Silver Fern Farms in Dunedin is seeking two Senior Marketing Specialists to deliver customer marketing programmes behind our revenue market strategies, with a strong focus on B2B. You’ll lead strategic programmes that may span several markets, delivering campaigns, content, sales tools and activation.

You’ll work closely with Sales, measure impact, and carry out day-to-day brand management and refresh activity.