Global Customer Marketing Manager

Candid Jobs Limited.; Dunedin; On-site; NZD 140,000 - 180,000; Full time

Job summary

Silver Fern Farms, based in Dunedin, Otago, is seeking a Global Customer Marketing Manager to lead customer marketing across global markets with a primary B2B focus. You will own the Masterbrand within the global strategy, turning insights into compelling value propositions, content and campaigns to build brand equity and drive profitable growth.

You will lead a small team, develop content strategy, and tell stories that connect farmers with customers, across FMCG and B2B contexts in a global

Qualifications

• Senior marketing leadership across FMCG and B2B, ideally in a global organisation.
• Strong data-driven and digital marketing credentials.
• Experience in brand management, content strategy and value proposition development.
• Commercial acumen and a track record of measurable return on marketing investment.
• Experience leading and developing high-performing teams.

Responsibilities

• Lead customer marketing across global markets and channels, with a primary focus on B2B.
• Own the customer marketing strategy and day-to-day management of the Masterbrand within the global brand strategy.
• Translate insights into value propositions, content and campaigns that build brand equity and drive growth.
• Lead a small team and own content strategy, storytelling that connects farmers with customers.

Skills

Senior marketing leadership

FMCG & B2B

Data-driven marketing

Digital marketing

Brand management

Content strategy

Value proposition development

Commercial acumen

Team leadership

Job description

# Global Customer Marketing ManagerSilver Fern Farms* Dunedin, Otago* Listed 2 days ago* Closes 22 November 2026Full timeMarketing, media & communications, Brand & product management## DescriptionLead customer marketing for one of New Zealand’s leading food companies, connecting the value our farmers create with customers around the world.At Silver Fern Farms, our purpose is to Create Goodness from the Farms the World Needs. We’re bringing customer and farmer marketing together in one enterprise team. This new role will lead customer marketing across global markets and channels, with a primary focus on B2B.You’ll own the customer marketing strategy and the day-to-day management and evolution of our Masterbrand, within the global brand strategy set by the Head of Global Marketing. You’ll turn insight into value propositions, content and campaigns that build brand equity, generate B2B demand and drive profitable growth. You’ll lead a small team and own our content strategy, telling the stories that connect farmers with customers.You’ll bring:* Senior marketing leadership experience across FMCG and B2B, ideally in a global organisation* Strong data-driven and digital marketing credentials* Experience in brand management, content strategy and value proposition development* Commercial acumen and a track record of measurable return on marketing investment* Experience leading and developing high-performing teamsThese roles are preferably based in Dunedin, working closely with our Sales and Supply teams.Te Ahurea /Why work at Silver Fern Farms?Silver Fern Farms are all about Creating Goodness from the Farms the World Needs. Creating goodness is about taking a broader view of what goodness means and how we can create it and the impact it can have. That Goodness is created through the work of our People, the skill & expertise of our Farmers and our customers around the globe. 'Goodness' is also about being good to people and communities, animal welfare, and showing care and respect for the environment.For you, we offer heavily discounted staff meat sales through our on site Butcher's Block, subsidised health and life insurance, the opportunity to continuously learn and develop from an internationally renowned organisation.Tono Mai /To Apply:Applications close Sunday 22 November 2026. Internal applicants should apply through OurPeople.Silver Fern Farms welcomes people from all backgrounds and walks of life. We are proud to have a diverse and inclusive environment and are committed to providing equal opportunities for all team members and applicants. Come and create goodness together with us. You can see more about our commitments to our people and their work by visiting our Belong Here webpage: https://careers.silverfernfarms.com/nz/en/belong-here## To applyIf this role is of interest, use the Apply button on this page and follow the employer's steps.To be considered for this position, you must be eligible to work in New Zealand, with valid work rights.Need a work visa? Check Immigration New Zealand's accredited employer list. Some accredited employers choose not to be listed, so ask the employer if you can't find them.