Digital PPC/SEM Specialist

Global Wave Group; Auckland; On-site; NZD 50,000 - 70,000; Full time

Job summary

Global Wave Group is seeking a PPC/SEM Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta, driving high-quality leads and measurable conversions to support growth.

Reporting to the Global Marketing Manager, you will conduct keyword research, craft ad copies, set up tracking, run tests, and collaborate with sales and design teams to improve ROI and campaign performance.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 1+ years hands-on PPC/SEM campaign experience.
• Solid understanding of performance marketing, lead gen and conversion optimization.
• Experience with analytics and tracking tools (GA, GTM, ad dashboards).

Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other platforms, with focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize ROI.
• Create and optimize ad copies, creatives, and landing pages with design and content teams.
• Monitor daily campaign performance and adjust for better ROI.
• Set up conversion tracking tools (GA, Meta Pixel) for accurate data.
• Run A/B tests on ads, audiences, and landing pages to improve lead quality.
• Prepare regular performance reports with insights and actions.
• Collaborate with sales to align lead quality and follow-up processes.

Skills

PPC/SEM management

Performance marketing

Analytics tools

Data analysis

Landing page optimization

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Advertising, E-commerce, Business

Tools

Google Analytics

Tag Manager

Google Ads

Meta Ads Manager

Job description

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The PPC/SEM Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives.

Key Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.
• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.
• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.
• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.
• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.
• Bachelor’s degree in Marketing, Advertising, E-commerce, Business, or a related field.
• 1+ years of hands‑on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads).
• Solid understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
• Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions.
• Basic knowledge of landing page best practices; experience with A/B testing is a plus.
• Good communication skills and the ability to work cross‑functionally with marketing, sales, and product teams.