Social Media Advertising Specialist

Placements24; Queenstown; Hybrid; NZD 70,000 - 110,000; Full time

Benefits offered by this job

Performance-based bonuses

Hybrid work

Health & wellness benefits

Learning & platform certifications

Job summary

Placements24 in Queenstown seeks a performance-driven Social Media Advertising Specialist to manage and optimize paid campaigns for its ecommerce client. You will develop, implement, and analyze targeted strategies across Facebook, Instagram, and other platforms to drive traffic, conversions, and ROI.

Collaborating with the marketing team, you will conduct audience research, create compelling ad copy and visuals, manage budgets, and run A/B tests to improve results.

Qualifications

• Proven experience as a Social Media Advertising Specialist or Paid Social Media Buyer.
• Deep knowledge of Facebook Ads Manager and Instagram Ads.
• Experience with A/B testing and bidding strategies.
• Strong analytical skills and ability to derive actionable insights.
• Understanding of ecommerce metrics and conversion tracking.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute paid social media strategies across platforms.
• Create or collaborate on compelling ad copy and visuals.
• Manage ad budgets to maximize ROI.
• Conduct audience research and segmentation for targeted campaigns.
• Monitor performance daily and adjust campaigns based on data.
• Generate regular performance reports with insights and recommendations.

Skills

Social media ads

Paid social buying

Analytics

A/B testing

Audience research

Campaign optimization

Communication

Project management

Tools

Facebook Ads Manager

Instagram Ads

Job description

About the Role

Our client is seeking a performance-driven Social Media Advertising Specialist to manage and optimize paid campaigns for their e-commerce business in Queenstown . You will be responsible for developing, implementing, and analyzing targeted advertising strategies across platforms like Facebook, Instagram, and potentially others, to drive traffic, conversions, and ROI. This role requires a deep understanding of ad platform functionalities, audience segmentation, and creative optimization to achieve aggressive marketing goals. You will work closely with the marketing team to ensure campaigns are aligned with overall business objectives.

Key Responsibilities

• Develop and execute paid social media advertising strategies across various platforms.
• Create compelling ad copy and visuals, or collaborate with creative teams to produce them.
• Manage ad budgets effectively, optimizing spend for maximum return on investment (ROI).
• Conduct audience research and segmentation to ensure highly targeted campaigns.
• Monitor campaign performance daily, making data-driven adjustments to improve results.
• Generate regular performance reports, highlighting key insights and recommendations.

Requirements

• Proven experience as a Social Media Advertising Specialist or Paid Social Media Buyer.
• In-depth knowledge of Facebook Ads Manager, Instagram Ads, and other relevant ad platforms.
• Experience with A/B testing ad creatives, targeting, and bidding strategies.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Understanding of e-commerce metrics and conversion tracking.
• Excellent communication and project management skills.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work arrangement offering flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and platform certifications.
• A collaborative and results-oriented team environment in Queenstown .