Paid Media Specialist - Google & Meta (Remote)

EMD Agency Limited; Auckland; Hybrid; NZD 65,000 - 100,000; Full time

Benefits offered by this job

Flexible hours & remote work

Low burnout agency culture

Diverse client list

Direct client ownership

AI-enabled workflows

Professional development

Job summary

EMD Agency Limited is seeking a Digital Marketing Specialist to manage day-to-day client advertising across Google Ads, Meta Ads Manager, and related platforms from our Auckland base. The role focuses on hands-on delivery, campaign setup, optimization, tracking, and reporting to clients.

You'll work closely with the Content Manager and other team members; own budgets, run testing, and ensure campaigns deliver measurable results. This is a delivery role with a focus on execution and performance.

Qualifications

• Conversion tracking competence.
• Budget handling and spend pacing.
• Testing discipline across audience, bid, placement and creative.
• Ability to brief and quality-check creative.
• Reporting and interpretation.
• Systems competence.
• Self-management.

Responsibilities

• Own the day-to-day management of client advertising accounts across all active platforms. Plan, build, launch, and optimise campaigns in Google Ads and Meta Ads Manager.
• Tracking, measurement, and reporting
• Implement and maintain conversion tracking across Google Ads conversion actions, GA4, Google Tag Manager, Meta Pixel and Conversions API, and other platform tags.
• Budget management and pacing
• Own the spend. Track monthly budget against plan across every account, pace it through the month, and flag over-delivery or under-delivery before it becomes a client conversation. Every decision to commit client money belongs to this role and to no one else.
• Testing and iteration
• Run structured testing across audiences, bids, placements and creative. The creative itself is briefed out to the Content Manager. The Specialist writes the brief, sets what is being tested, and calls the result.
• Client reporting, and the conversation that goes with it
• Own the monthly reporting cadence. Interpret the numbers, explain the result to the client in plain language, and recommend what happens next. Reporting windows are New Zealand time.
• Landing pages and conversion paths
• Have a view on what the traffic lands on and whether that page converts. The Specialist specifies the change and the case for it. Someone else writes and builds it.
• Search and measurement analysis
• Search Console, GA4 and keyword and landing page performance analysis. Work out which pages and terms are earning attention, which are not, and what should change as a result.

Skills

Conversion tracking

Budget management

Testing & experimentation

Briefing & quality-checking creative

Reporting & interpretation

Systems competence

Self-management

Tools

Google Ads

Meta Ads Manager

Job description

EMD Agency Limited is seeking a Digital Marketing Specialist to manage day-to-day client advertising across Google Ads, Meta Ads Manager, and related platforms from our Auckland base. The role focuses on hands-on delivery, campaign setup, optimization, tracking, and reporting to clients.

You'll work closely with the Content Manager and other team members; own budgets, run testing, and ensure campaigns deliver measurable results. This is a delivery role with a focus on execution and performance.