PPC & SEM Specialist — Lead Gen & ROI Focus

Global Wave Group; Auckland; On-site; NZD 50,000 - 70,000; Full time

Job summary

Global Wave Group is seeking a PPC/SEM Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta, driving high-quality leads and measurable conversions to support growth.

Reporting to the Global Marketing Manager, you will conduct keyword research, craft ad copies, set up tracking, run tests, and collaborate with sales and design teams to improve ROI and campaign performance.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 1+ years hands-on PPC/SEM campaign experience.
• Solid understanding of performance marketing, lead gen and conversion optimization.
• Experience with analytics and tracking tools (GA, GTM, ad dashboards).

Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other platforms, with focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize ROI.
• Create and optimize ad copies, creatives, and landing pages with design and content teams.
• Monitor daily campaign performance and adjust for better ROI.
• Set up conversion tracking tools (GA, Meta Pixel) for accurate data.
• Run A/B tests on ads, audiences, and landing pages to improve lead quality.
• Prepare regular performance reports with insights and actions.
• Collaborate with sales to align lead quality and follow-up processes.

Skills

PPC/SEM management

Performance marketing

Analytics tools

Data analysis

Landing page optimization

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Advertising, E-commerce, Business

Tools

Google Analytics

Tag Manager

Google Ads

Meta Ads Manager

Job description

Global Wave Group is seeking a PPC/SEM Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta, driving high-quality leads and measurable conversions to support growth.

Reporting to the Global Marketing Manager, you will conduct keyword research, craft ad copies, set up tracking, run tests, and collaborate with sales and design teams to improve ROI and campaign performance.