Lead Gen PPC/SEM Specialist — Full-Time

EC Markets LTD; Auckland; On-site; NZD 60,000 - 90,000; Full time

Job summary

EC Markets LTD in Auckland (Albany) is hiring a Digital PPC/SEM Specialist to plan, execute, and optimize paid campaigns on Google Ads and Meta, focusing on lead generation and measurable conversions to support growth.

Office-based, 10 A.M. – 6:30 P.M., Monday to Friday; you will collaborate with design and content teams, monitor performance, set up tracking (GA, Tag Manager, pixel), and run A/B tests to continually improve results.

Qualifications

• Bachelor's degree in Marketing, Advertising, E-commerce, Business or related field.
• 1+ years of hands-on PPC/SEM campaign management.
• Strong understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
• Strong numerical and analytical skills.
• Good communication and cross-functional collaboration.

Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other platforms.
• Conduct keyword research, audience targeting, and bidding strategies.
• Create and optimize ad copies, creatives, and landing pages with design/content teams.
• Monitor daily campaign performance and adjust as needed.
• Set up and maintain conversion tracking tools (Google Analytics, Tag Manager) to ensure data accuracy.
• Run A/B tests on ads, audiences, and landing pages to improve leads and conversions.
• Prepare regular performance reports and insights with action items.
• Collaborate with sales to align lead quality and follow-up processes.

Skills

Analytical skills

Lead generation

Cross-functional collaboration

Communication skills

A/B testing

Education

Bachelor's degree in Marketing/Advertising/E-commerce/Business

Tools

Google Analytics

Tag Manager

Google Ads

Meta Ads

Job description

EC Markets LTD in Auckland (Albany) is hiring a Digital PPC/SEM Specialist to plan, execute, and optimize paid campaigns on Google Ads and Meta, focusing on lead generation and measurable conversions to support growth.

Office-based, 10 A.M. – 6:30 P.M., Monday to Friday; you will collaborate with design and content teams, monitor performance, set up tracking (GA, Tag Manager, pixel), and run A/B tests to continually improve results.