Digital Marketing Strategist & Campaign Manager

Placements24; Queenstown; Hybrid; NZD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Performance bonuses

Medical aid

Professional development

Zusammenfassung

Placements24 is seeking a highly analytical Digital Marketing Strategist & Campaign Manager in Queenstown. You will develop and execute data-driven marketing strategies across SEO, SEM, social, email, and content marketing to drive growth and customer acquisition.

The role requires 5+ years in digital marketing, strong analytics, and experience with Google Analytics/Ads. Hybrid work arrangement with teams in Queenstown, Eastern Cape.

Qualifikationen

• Bachelor's degree in Marketing, Business Admin, Communications or related field.
• Minimum of 5 years in digital marketing with strategy and campaign management.
• Proven expertise in SEO, SEM (Google Ads, Bing Ads), social media, email marketing platforms, and analytics tools (Google Analytics).
• Strong analytical skills to translate data into actionable insights.
• Excellent project management and organizational skills.
• Experience in e-commerce marketing is a significant advantage.
• Hybrid work model with team in Queenstown, Eastern Cape.

Aufgaben

• Develop data-driven digital marketing strategies to achieve business objectives.
• Manage and execute integrated online campaigns across SEO, SEM, social media, email, and display advertising.
• Monitor, analyze, and report on campaign performance, identifying optimization opportunities.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage the digital marketing budget to maximize ROI.
• Collaborate with content creators, designers, and web developers for cohesive campaigns.
• Optimize website content and landing pages for SEO and UX.
• Stay updated with digital marketing tools, techniques and best practices.
• Develop and manage A/B testing strategies to improve conversions.

Kenntnisse

Strategy development

Campaign management

Data analysis

SEO

SEM

Social media

Email marketing

Content marketing

A/B testing

Conversion optimization

Ausbildung

Bachelor's degree in Marketing

Related field (Business, Communications)

Tools

Google Analytics

Google Ads

Bing Ads

Jobbeschreibung

About the Role

Our client, a leading e-commerce platform in Queenstown, Eastern Cape, is seeking a highly analytical and creative Digital Marketing Strategist & Campaign Manager. This role is essential for driving online growth and customer acquisition through innovative digital marketing initiatives. You will be responsible for developing, executing, and optimizing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a deep understanding of digital marketing trends, data analysis, and a proven ability to manage campaigns that deliver measurable results. Join a passionate team in Queenstown and play a key role in shaping our brand's online presence and market reach.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to achieve business objectives.
• Manage and execute integrated online marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Monitor, analyze, and report on campaign performance, identifying areas for optimization and improvement.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and execution.
• Optimize website content and landing pages for search engines and user experience.
• Stay up-to-date with the latest digital marketing tools, techniques, and best practices.
• Develop and manage A/B testing strategies to improve conversion rates.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and campaign management.
• Proven expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving abilities.
• Strong written and verbal communication skills.
• Experience in e-commerce marketing is a significant advantage.
• Must be able to work effectively in a hybrid model, collaborating with the team based in Queenstown, Eastern Cape.

Benefits

• Our client offers a competitive salary, performance bonuses, comprehensive medical aid, and opportunities for professional development.
• This role provides a dynamic work environment with the chance to significantly impact a growing business.
• Employees benefit from a supportive team culture and the opportunity to live and work in the scenic Eastern Cape.