Digital Marketing Manager & SEO Specialist

Placements24; Queenstown; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Medical coverage

Performance-based bonus

Job summary

Placements24 is seeking a Digital Marketing Manager & SEO Specialist to drive online visibility and revenue growth from Queenstown. You will develop comprehensive digital strategies with a strong SEO/SEM emphasis, manage campaigns, and collaborate with design and dev teams to optimize UX and search performance.

The role requires a data-driven mindset, 3+ years in a similar role, and proficiency in analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years' experience as Digital Marketing Manager or similar with a strong SEO/SEM focus.
• Proven success in improving organic rankings and driving traffic via SEO techniques.
• Experience managing Google Ads and other PPC platforms.
• Strong analytics with Google Analytics and similar tools.
• Knowledge of HTML/CSS/JavaScript for SEO is a plus.

Responsibilities

• Develop and implement SEO strategies to improve rankings and traffic.
• Manage SEM campaigns (Google Ads, Bing Ads) for lead generation.
• Oversee social media marketing and paid social campaigns.
• Create and execute content marketing plans.
• Analyze website traffic and campaign performance with analytics tools.
• Prepare regular reports with insights for stakeholders.

Skills

SEO

SEM

Social media

Content marketing

Google Analytics

Copywriting

HTML/CSS/JS for SEO

Data-driven

Analytical skills

Project management

Education

Bachelor's degree in Marketing

Tools

Google Ads

SEMrush

Ahrefs

Job description

About the Role

Our client, a growing e-commerce business based in Queenstown, Eastern Cape, ZA , is seeking a results-oriented Digital Marketing Manager & SEO Specialist. This role is crucial for driving online visibility, customer acquisition, and revenue growth. You will be responsible for developing and executing comprehensive digital marketing strategies, with a strong emphasis on search engine optimization (SEO), search engine marketing (SEM), social media marketing, and content marketing. The ideal candidate is data-driven, analytical, and possesses a deep understanding of current digital marketing trends and best practices. You will manage campaigns from conception to execution and analysis, ensuring maximum ROI. This is an excellent opportunity to make a significant impact on a company's online presence and contribute directly to its success in the digital space.

Key Responsibilities

• Develop and implement effective SEO strategies to improve organic search rankings and drive qualified traffic.
• Manage and optimize SEM campaigns (Google Ads, Bing Ads) to maximize lead generation and conversions.
• Oversee social media marketing efforts across relevant platforms, including content creation, community management, and paid social campaigns.
• Develop and execute content marketing strategies, including blog posts, articles, infographics, and videos.
• Analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Monitor competitor digital marketing activities and identify opportunities for differentiation.
• Collaborate with web development and design teams to ensure website optimization for search engines and user experience.
• Manage email marketing campaigns, including list segmentation, campaign creation, and performance tracking.
• Stay up-to-date with the latest digital marketing trends, algorithms, and best practices.
• Prepare regular reports on digital marketing performance for stakeholders, providing insights and recommendations.

Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience (3+ years) as a Digital Marketing Manager or similar role, with a strong focus on SEO/SEM.
• Demonstrable success in improving organic search rankings and driving traffic through SEO techniques.
• Proficiency in managing Google Ads and other PPC platforms.
• Experience with social media management tools and strategies.
• Strong analytical skills and experience with web analytics platforms (e.g., Google Analytics).
• Excellent understanding of content marketing principles and copywriting skills.
• Familiarity with HTML, CSS, and JavaScript for SEO purposes is a plus.
• Ability to work independently and as part of a team in a dynamic environment.
• Strong project management and organisational skills.

Benefits

Our client offers a competitive salary package, reflecting your expertise and contribution. You will have the chance to shape and drive the digital strategy of a growing company in Queenstown, Eastern Cape, ZA . Enjoy opportunities for professional development and continuous learning in the ever-evolving field of digital marketing. We offer a supportive team environment and a hybrid work model that balances productivity with flexibility. Benefits include comprehensive medical coverage and a performance-based bonus structure. Join us and play a key role in our digital transformation.