Digital PPC/SEM Specialist

EC Markets LTD; Auckland; On-site; NZD 60,000 - 90,000; Full time

Job summary

EC Markets LTD in Auckland (Albany) is hiring a Digital PPC/SEM Specialist to plan, execute, and optimize paid campaigns on Google Ads and Meta, focusing on lead generation and measurable conversions to support growth.

Office-based, 10 A.M. – 6:30 P.M., Monday to Friday; you will collaborate with design and content teams, monitor performance, set up tracking (GA, Tag Manager, pixel), and run A/B tests to continually improve results.

Qualifications

• Bachelor's degree in Marketing, Advertising, E-commerce, Business or related field.
• 1+ years of hands-on PPC/SEM campaign management.
• Strong understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
• Strong numerical and analytical skills.
• Good communication and cross-functional collaboration.

Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other platforms.
• Conduct keyword research, audience targeting, and bidding strategies.
• Create and optimize ad copies, creatives, and landing pages with design/content teams.
• Monitor daily campaign performance and adjust as needed.
• Set up and maintain conversion tracking tools (Google Analytics, Tag Manager) to ensure data accuracy.
• Run A/B tests on ads, audiences, and landing pages to improve leads and conversions.
• Prepare regular performance reports and insights with action items.
• Collaborate with sales to align lead quality and follow-up processes.

Skills

Analytical skills

Lead generation

Cross-functional collaboration

Communication skills

A/B testing

Education

Bachelor's degree in Marketing/Advertising/E-commerce/Business

Tools

Google Analytics

Tag Manager

Google Ads

Meta Ads

Job description

Digital PPC/SEM Specialist (Full-time)

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The PPC/SEM Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives.

Key Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions.

• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.

• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.

• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.

• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.

• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.

• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.

• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.

Essential Requirements

• Bachelor’s degree in Marketing, Advertising, E-commerce, Business, or a related field.

• 1+ years of hands‑on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads).

• Solid understanding of performance marketing, lead generation, and conversion optimization.

• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.

• Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions.

• Basic knowledge of landing page best practices; experience with A/B testing is a plus.

• Good communication skills and the ability to work cross-functionally with marketing, sales, and product teams.