Digital Marketing Manager

Placements24; Queenstown; Hybrid; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Executive bonuses

Hybrid work model

Health, dental, and vision benefits

Job summary

Placements24 in Queenstown is seeking a strategic and experienced Digital Marketing Manager to lead their digital marketing efforts from Queenstown. You will develop and implement integrated strategies across SEO, SEM, social media, email, and content to drive online growth and customer acquisition.

You will manage budgets, mentor a team of specialists, analyze performance data, and stay ahead of digital trends to keep the company competitive and achieving business objectives.

Qualifications

• 5+ years in digital marketing with leadership experience.
• Proven track record of ROI-driven campaigns.
• Strong analytical mindset and data-driven decision making.
• Ability to develop integrated digital strategies across channels.

Responsibilities

• Develop and oversee the overall digital marketing strategy, including SEO, SEM, social media, email, and content marketing.
• Manage the digital marketing budget, allocating resources to maximize ROI across channels.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative, high-performing environment.
• Analyze campaign performance data, identify trends, and provide strategic recommendations for optimization and growth.
• Stay abreast of the latest digital marketing trends, tools, and technologies to keep the company competitive.

Skills

Digital strategy

SEO/SEM

Social media marketing

Email marketing

Content marketing

Team leadership

Analytics

Budget management

Tools

Google Analytics

Marketing automation

Job description

About the Role

Our client is looking for a strategic and experienced Digital Marketing Manager to lead their digital marketing efforts from Queenstown . This position requires a comprehensive understanding of the digital landscape, with a focus on driving online growth, lead generation, and customer acquisition. You will be responsible for developing and implementing integrated digital marketing strategies, managing online advertising, SEO, social media, and email marketing initiatives. The ideal candidate is a proven leader with a strong analytical mindset and a passion for leveraging digital channels to achieve business objectives.

Key Responsibilities

• Develop and oversee the execution of the overall digital marketing strategy, including SEO, SEM, social media, email, and content marketing.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI across all channels.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Analyze campaign performance data, identify trends, and provide strategic recommendations for optimization and growth.
• Stay abreast of the latest digital marketing trends, tools, and technologies to ensure the company remains competitive.

Requirements

• 5+ years of experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
• Strong expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent leadership, communication, and strategic planning skills.

Benefits

• Competitive salary and executive bonuses.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive health, dental, and vision benefits.
• Significant opportunities for professional development and leadership growth in Queenstown .