Performance Marketing Specialist

Placements24; Queenstown; Hybrid; NZD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Bonuses

Professional development

Job summary

Placements24 in Queenstown is seeking a data-driven Performance Marketing Specialist to lead paid digital campaigns across Google, Facebook, Instagram, and LinkedIn. You will plan, execute, and optimize to hit KPIs such as leads, customer acquisition, and ROI in a hybrid work setting.

The ideal candidate has 2–3 years in performance marketing, strong analytics, and experience with analytics tools. You will collaborate with content and creative teams and manage budgets to maximize ROAS.

Qualifications

• 2–3 years hands-on experience in performance marketing, paid media, or PPC advertising.
• Proficiency with major advertising platforms (Google Ads, Facebook Ads Manager) and analytics tools (Google Analytics).
• Strong analytical skills with data-driven decision making and budget optimization.

Responsibilities

• Develop, manage, and optimize paid campaigns across Google, Facebook, Instagram and LinkedIn.
• Conduct keyword research and audience targeting to reach the right demographic.
• Monitor daily performance metrics (CPC, CPA, ROAS, CTR) and conduct A/B tests.

Skills

Paid media

Data analysis

Budget management

Google Ads

Facebook Ads Manager

Analytics

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client is looking for a data-driven Performance Marketing Specialist to join their team in Queenstown . This role is vital for driving measurable results through paid digital advertising campaigns. You will be responsible for planning, executing, and optimizing campaigns across various platforms to achieve specific KPIs such as lead generation, customer acquisition, and ROI. The ideal candidate is highly analytical, possesses a deep understanding of paid media, and is passionate about optimizing campaigns for maximum efficiency and effectiveness in a hybrid work setting.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct thorough keyword research and audience targeting to ensure campaigns reach the right demographic.
• Monitor campaign performance daily, analyze key metrics (CPC, CPA, ROAS, CTR), and implement A/B testing strategies to improve results.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Generate detailed performance reports, providing insights and recommendations for future campaign strategies.
• Collaborate with content and creative teams to develop compelling ad copy and visuals that align with campaign objectives.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• 2-3 years of hands-on experience in performance marketing, paid media, or PPC advertising.
• Proficiency with major advertising platforms (Google Ads, Facebook Ads Manager) and analytics tools (Google Analytics).
• Strong analytical skills and the ability to interpret data to make data-driven decisions.
• Experience with budget management and campaign optimization techniques.
• Excellent written and verbal communication skills.

Benefits

• Competitive annual salary with attractive performance-based bonuses.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and certifications in digital advertising.
• A collaborative team environment focused on achieving measurable marketing success.