Digital Marketing Analyst

Placements24; Queenstown; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Professional development

Job summary

Placements24 is seeking a Digital Marketing Analyst in Queenstown to measure, analyze, and report on the performance of digital campaigns. You will work with web analytics, CRM data, and campaign metrics to identify trends, ROI, and opportunities for growth.

The role is hybrid, offering flexibility between office and remote work, with a focus on data-driven decision-making and collaboration across the marketing team.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics or related field.
• 2-4 years of experience in digital marketing analytics or data analysis.
• Proficiency with Google Analytics.
• Experience with data visualization tools (Tableau, Power BI).
• Familiarity with SQL and database management is advantageous.
• Excellent communication and the ability to present complex data clearly.

Responsibilities

• Collect, analyze, and interpret data from digital marketing channels (SEO, SEM, social, email, display).
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Provide insights to optimize spend and performance, improve acquisition and retention.
• Conduct A/B testing and experiments to evaluate marketing initiatives.
• Collaborate with marketing team to ensure accurate tracking and data integrity.
• Identify trends and opportunities to inform strategic decisions and growth.
• Communicate findings to stakeholders via presentations and reports.

Skills

Digital marketing analytics

Analytical thinking

Presentation skills

Collaboration

Data interpretation

Data storytelling

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics

Tools

Google Analytics

Tableau

Power BI

SQL

Job description

About the Role

Our client is looking for a detail-oriented and analytical Digital Marketing Analyst to join their team in Queenstown. This role is critical for measuring, analyzing, and reporting on the performance of all digital marketing campaigns, providing actionable insights to optimize strategies and drive business growth. You will work with various data sources, including web analytics, CRM data, and campaign performance metrics, to identify trends, measure ROI, and uncover opportunities for improvement. This hybrid position allows for collaboration with the team while offering flexibility.

Key Responsibilities

• Collect, analyze, and interpret data from various digital marketing channels, including SEO, SEM, social media, email, and display advertising.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
• Provide insights and recommendations based on data analysis to optimize marketing spend, improve campaign performance, and enhance customer acquisition and retention strategies.
• Conduct A/B testing and other experiments to evaluate the impact of different marketing initiatives.
• Collaborate with marketing team members to ensure accurate tracking implementation and data integrity across all platforms.
• Identify trends, patterns, and anomalies in data to inform strategic decision-making and identify new growth opportunities.
• Communicate findings and recommendations clearly to stakeholders through presentations and written reports.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• 2-4 years of experience in a digital marketing analytics or data analysis role.
• Proficiency with web analytics platforms such as "Google Analytics".
• Strong analytical and problem-solving skills with the ability to work with large datasets.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Familiarity with SQL and database management is advantageous.
• Excellent communication skills and the ability to present complex data in an understandable format.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work model providing flexibility between office and remote work.
• Comprehensive health insurance coverage.
• Opportunities for professional development and advanced analytics training.
• A data-driven and collaborative team environment focused on continuous improvement.