Social Media Marketing Specialist

Placements24; Queenstown; Hybrid; NZD 50,000 - 80,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development

Collaborative marketing team

Supportive team environment

Job summary

Placements24 in Queenstown is seeking a creative and data-driven Social Media Marketing Specialist to join our team. The role focuses on executing impactful social media campaigns that boost brand awareness, drive engagement, and support e-commerce objectives.

You will be responsible for content creation, community management, and performance analysis, working closely with the marketing manager. This is an excellent opportunity to contribute to online growth within a supportive team environment

Qualifications

• Experience in social media marketing or related roles.
• Strong understanding of major platforms and audiences.
• Familiarity with social media analytics tools and data interpretation.

Responsibilities

• Create, schedule, and publish engaging content across Facebook, Instagram, and other platforms.
• Monitor channels for trends and engagement; respond to comments and messages.
• Develop and execute social media campaigns and content calendars.
• Analyze metrics and provide insights to the marketing manager.
• Collaborate with the team to maintain brand consistency across digital touchpoints.
• Optimize content for reach and engagement.

Skills

Social media marketing

Content creation

Analytics

Campaign management

Communication

Education

Bachelor's degree in Marketing or Communications

Job description

About the Role

Our client is seeking a creative and data-driven Social Media Marketing Specialist to join their team in Queenstown. This role will focus on executing impactful social media campaigns that enhance brand awareness, drive engagement, and support e-commerce sales objectives. You will be responsible for content creation, community management, and performance analysis, working closely with the marketing manager to refine strategies. This is an excellent opportunity for a motivated individual to contribute to the online growth of a dynamic company and gain hands-on experience in digital marketing within a supportive team environment.

Key Responsibilities

• Create, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, Twitter).
• Monitor social media channels for trends, conversations, and user engagement, responding to comments and messages.
• Assist in the development and execution of social media campaigns, including content calendars and promotional activities.
• Analyze social media metrics and provide insights into campaign performance to the marketing manager.
• Collaborate with the marketing team to ensure brand consistency and effective communication across all digital touchpoints.
• Support the optimization of social media content for increased reach and engagement.

Requirements

• Proven experience in social media marketing or a related digital marketing role.
• Strong understanding of major social media platforms and their respective audiences.
• Excellent written and verbal communication skills, with a knack for creative content creation.
• Familiarity with social media analytics tools and the ability to interpret data.
• A proactive approach to identifying opportunities for engagement and brand growth.
• Bachelor's degree in Marketing, Communications, or a related field is advantageous.

Benefits

• Competitive salary package based on experience.
• Hybrid work arrangement, providing flexibility and work-life balance.
• Opportunities for professional development and training in digital marketing.
• Be part of a collaborative and creative marketing team in Queenstown.
• Contribute directly to the online success of the company.