Digital Performance Analyst

Aa Insurance; Auckland; Híbrido; NZD 70.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellbeing allowance

Insurance discounts

Fareshare programme access

Descripción de la vacante

Aa Insurance is seeking a Digital Performance Analyst to join our Digital Experience team. You will monitor digital channels and customer journeys, turning data into actionable insights to improve performance and decision-making.

The role involves partnering with Product, Design and Technology to optimise experiences, including A/B testing and ongoing performance reporting. Flexible working arrangements and a wellbeing-focused benefits program are available.

Formación

• Proven experience with digital analysis or relevant analytics experience.
• Experience using Adobe Analytics and/or Google Analytics for digital performance reporting and analysis.
• Understanding of digital platforms and customer journeys, and how digital performance insights can support broader business and marketing outcomes.
• Strong analytical and problem-solving skills, with the ability to use data to identify trends, opportunities and areas for improvement.
• Good communication and relationship-building skills, with the ability to clearly share insights and recommendations with stakeholders.

Responsabilidades

• Monitor the health and performance of digital platforms, self-service channels and end-to-end customer journeys.
• Use digital, customer and operational data to identify customer drop-off, friction points and opportunities for improvement.
• Turn data and performance trends into clear, practical insights and recommendations that support decision-making and prioritisation.
• Develop and maintain digital performance reporting and metrics, providing stakeholders with visibility of performance, risks and outcomes.
• Support analysis of digital sales, servicing and customer journeys, including A/B and multivariate testing, to identify opportunities for optimisation.
• Work collaboratively with Product, Design, Content, Technology and operational teams to support continuous improvement of our digital experiences.

Conocimientos

Digital analytics

Analytical thinking

Communication

Problem solving

Herramientas

Adobe Analytics

Google Analytics

Descripción del empleo

Digital Performance Analyst

We are recruiting for the role of Digital Performance Analyst. This is a great opportunity to join our Digital Experience team and use data and insights to help us understand how our digital platforms and customer journeys are performing. You’ll monitor the health and performance of our digital channels, identify areas of friction and opportunities for improvement, and turn data into practical insights that help us make better decisions for our customers. This opportunity will suit someone with digital analytics experience who is naturally curious, analytical and enjoys getting into the data to understand what is happening, why it matters and where improvements can be made.

About the role

Reporting to the Digital Delivery Lead, the Digital Performance Analyst will:

• Monitor the health and performance of our digital platforms, self-service channels and end-to-end customer journeys.
• Use digital, customer and operational data to identify customer drop-off, friction points and opportunities for improvement.
• Turn data and performance trends into clear, practical insights and recommendations that support decision-making and prioritisation.
• Develop and maintain digital performance reporting and metrics, providing stakeholders with visibility of performance, risks and outcomes.
• Support analysis of digital sales, servicing and customer journeys, including A/B and multivariate testing, to identify opportunities for optimisation.
• Work collaboratively with Product, Design, Content, Technology and operational teams to support continuous improvement of our digital experiences.

What we are looking for

• Proven experience with digital analysis or relevant analytics experience.
• Experience using Adobe Analytics and/or Google Analytics for digital performance reporting and analysis.
• An understanding of digital platforms and customer journeys, and how digital performance insights can support broader business and marketing outcomes.
• Strong analytical and problem-solving skills, with the ability to use data to identify trends, opportunities and areas for improvement.
• Good communication and relationship-building skills, with the ability to clearly share insights and recommendations with stakeholders.

The following experience will be beneficial:

• Digital channel monitoring, reporting and forecasting.
• Web, mobile, app or media tagging and analytics implementation.

Why You’ll Love Working With Us

You’ll join a collaborative and inclusive workplace where people are encouraged to share ideas, build capability, and make a meaningful impact. We offer flexible working, ongoing development opportunities, a $wellbeing allowance, insurance discounts, and access to Auckland Transport’s Fareshare programme.