Marketing Data Analyst

RWA People; Christchurch; Hybrid; NZD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid flexibility

Great office with parking

Staff perks

Job summary

RWA People is seeking a hands-on BI/marketing analyst to join its data-driven marketing team in New Zealand. The role centers on SQL and Power BI, partnering with marketing to turn questions into dashboards, analyses and actionable recommendations.

You will design dashboards, model data from multiple platforms, and measure campaign performance across channels. A strong foundation in marketing metrics and data storytelling is essential.

Qualifications

• Strong, hands-on SQL and Power BI skills (DAX, Power Query, data modelling).
• Commercial experience in a BI, data analyst or marketing analytics role.
• Solid understanding of marketing, including campaigns, segmentation, attribution and funnel metrics.
• Ability to tell a clear story with data to a non-technical audience.
• Confidence working with stakeholders and building trusted relationships.

Responsibilities

• Designing and building Power BI dashboards and reports that give marketing a clear, self-serve view of performance.
• Writing SQL and developing data models that bring together data from multiple marketing platforms.
• Measuring campaign performance across channels and showing what’s driving results.
• Building and evolving customer segmentation to understand behaviour, preferences and value.
• Analysing channels and the customer journey to optimise the marketing funnel.
• Turning business questions into well-scoped data problems, and the answers into practical recommendations.

Skills

SQL

Power BI

DAX

Power Query

Data Modelling

Tools

Salesforce Marketing Cloud

Azure

Job description

Love working with data, and know your way around marketing? Join a well-established New Zealand business and help its marketing team understand what’s working, who its customers are and where to focus next.

About The Role

This is a hands-on analyst role where BI and marketing meet, with SQL and Power BI at the core of everything you do. You’ll partner closely with the marketing team, turning their questions into well-structured analysis, dashboards and clear recommendations they can act on. On any given week you might be building a Power BI dashboard, digging into campaign results, refining customer segments, or finding where people drop out of the funnel.

What You’ll Be Doing

• Designing and building Power BI dashboards and reports that give marketing a clear, self-serve view of performance
• Writing SQL and developing data models that bring together data from multiple marketing platforms
• Measuring campaign performance across channels and showing what’s driving results
• Building and evolving customer segmentation to understand behaviour, preferences and value
• Analysing channels and the customer journey to optimise the marketing funnel
• Turning business questions into well-scoped data problems, and the answers into practical recommendations

About you

You’ll Bring

• Strong, hands-on SQL and Power BI skills (DAX, Power Query, data modelling). These are essential.
• Commercial experience in a BI, data analyst or marketing analytics role
• A solid understanding of marketing, including campaigns, segmentation, attribution and funnel metrics
• The ability to tell a clear story with data to a non-technical audience
• Confidence working with stakeholders and building trusted relationships

Nice To Have

• Google Analytics, Salesforce Marketing Cloud or Salesforce Data 360
• Contact centre data experience (e.g. Bright Pattern)
• Python or PySpark, and exposure to Azure or Fabric

You Are

• Curious, detail-oriented, and someone who cares about getting the numbers right
• Commercially minded, and focused on insight that leads to action
• A natural collaborator who enjoys working alongside marketing people
• Proactive, adaptable and keen to keep learning

Who this suits

Don’t be put off if you don’t tick every box. This role suits a strong BI Analyst with an interest in marketing just as well as a marketing professional with real strength in reporting, Power BI and databases.

Why you’ll love it

This is a genuinely great team. People stay a long time, the business invests in your growth, and there’s plenty of variety and complexity in the data. You’ll also get hybrid flexibility, a great office with easy parking, and great staff perks.

Please note that only candidates who have the legal right to work in New Zealand will be considered for this role.