Social Media Strategist - E-commerce Focus

Placements24; Queenstown; Hybrid; NZD 70,000 - 95,000; Full time

Benefits offered by this job

Bonus potential

Hybrid work

Health benefits

Career development

Queenstown ecommerce focus

Job summary

Placements24 seeks a visionary Social Media Strategist to join the Queenstown marketing team. You will develop and execute cutting-edge social strategies aligned with business objectives to drive brand awareness and online sales conversions.

You will conceptualize campaigns, manage content calendars, and leverage data analytics for measurable results. The ideal candidate is creative with strong understanding of the ecommerce landscape and digital storytelling, with hybrid work and growth

Qualifications

• 3+ years in social media strategy with ecommerce focus.
• Proficiency with social media tools and analytics platforms.
• Excellent copywriting and visual storytelling skills.

Responsibilities

• Develop and implement overarching social media strategies to achieve ecommerce sales and brand awareness goals.
• Plan and manage the social media content calendar, ensuring a consistent and compelling brand narrative.
• Create and curate engaging content (text, image, video) optimized for different social platforms and audiences.
• Monitor social media trends, platform updates, and competitor activities to inform strategy and identify new opportunities.
• Analyze social media performance data, generating insights and recommendations for campaign optimization.
• Collaborate with cross-functional teams including marketing, sales, and product development to maximize impact.

Skills

Social media strategy

Content creation

Data analytics

Copywriting

Team collaboration

Tools

Hootsuite

Buffer

Google Analytics

Job description

About the Role

Our client is seeking a visionary Social Media Strategist with a keen eye for e-commerce to join their dynamic marketing team in Queenstown . This role is responsible for developing and executing cutting-edge social media strategies that align with our business objectives, drive brand awareness, and directly contribute to online sales conversions. You will conceptualize innovative campaigns, manage content calendars, and leverage data analytics to ensure our social media presence is not only engaging but also highly effective in driving measurable business outcomes. The ideal candidate is a creative thinker with a strong understanding of the e-commerce landscape and a passion for digital storytelling.

Key Responsibilities

• Develop and implement overarching social media strategies to achieve e-commerce sales and brand awareness goals.
• Plan and manage the social media content calendar, ensuring a consistent and compelling brand narrative.
• Create and curate engaging content (text, image, video) optimized for different social platforms and target audiences.
• Monitor social media trends, platform updates, and competitor activities to inform strategy and identify new opportunities.
• Analyze social media performance data, generating insights and recommendations for campaign optimization.
• Collaborate with cross-functional teams including marketing, sales, and product development to ensure alignment and maximize impact.

Requirements

• Minimum 3 years of experience in social media strategy, preferably with a strong focus on e-commerce.
• Demonstrated ability to develop and execute successful social media campaigns that drive engagement and conversions.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., native analytics, Google Analytics).
• Excellent copywriting, editing, and content creation skills, with an understanding of visual storytelling.
• Strong analytical abilities to interpret data and translate insights into strategic actions.
• Experience working in or familiar with the dynamics of the Queenstown market is advantageous.

Benefits

• Competitive salary package with potential for bonuses based on campaign success.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health and wellness benefits program.
• Opportunities for professional growth and development in digital marketing.
• Be part of an innovative marketing team driving e-commerce success in Queenstown .