Social Media & E-commerce Performance Analyst

Placements24; Queenstown; On-site; NZD 46,000 - 85,000; Full time

Benefits offered by this job

On-site workspace

Medical aid

Job summary

Placements24 is seeking a highly analytical Social Media & E-commerce Performance Analyst in Queenstown. You will dissect data from social channels and ecommerce platforms to drive growth, optimize spend, and improve customer acquisition and retention.

You will build dashboards, analyze campaigns, and present actionable insights to marketing and ecommerce teams, with a focus on segmentation and optimization. On-site work in Queenstown is required.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field.
• Minimum of 4 years of experience in digital marketing analytics or e-commerce analytics.
• Proven experience analyzing social media campaigns and e-commerce performance data.
• Proficiency with web analytics tools (Google Analytics, Adobe Analytics) and social analytics platforms.
• Strong analytical and data visualization skills; experience with Excel and SQL.
• Excellent communication and presentation abilities; ability to explain complex data to non-technical audiences.
• Familiarity with A/B testing methodologies.
• On-site work in Queenstown, Eastern Cape.

Responsibilities

• Analyze social media performance data to identify trends and campaign effectiveness.
• Track and analyze website traffic, conversion rates, AOV, and CLV.
• Monitor social ROI, paid ads, and overall marketing effectiveness.
• Develop dashboards and reports to visualize KPIs for social and ecommerce.
• Conduct A/B tests on content, ads, and landing pages to optimize results.
• Use social listening to gather brand sentiment and competitive insights.
• Collaborate with marketing/e-commerce teams to propose data-driven changes.
• Identify audience segments for targeted social campaigns.
• Stay updated on analytics tools and best practices in digital marketing.
• Present findings to stakeholders clearly and persuasively.

Skills

Analytical skills

Communication

Presentation

Problem-solving

Education

Bachelor's degree in Marketing or related quantitative field

Tools

Google Analytics

Adobe Analytics

Excel

SQL

Job description

About the Role

Our client, a prominent online retailer with a growing presence in Queenstown, Eastern Cape , is seeking a highly analytical and results-oriented Social Media & E-commerce Performance Analyst . This role is pivotal in dissecting data from social media channels and e-commerce platforms to derive actionable insights that drive business growth, optimize marketing spend, and enhance customer acquisition and retention strategies. The ideal candidate will possess strong quantitative skills, a deep understanding of digital marketing metrics, and the ability to translate complex data into clear, concise recommendations for the marketing and e-commerce teams. Join our dedicated team and play a crucial role in optimizing our online performance and expanding our market reach from Queenstown .

Key Responsibilities

• Analyze social media performance data to identify trends, measure campaign effectiveness, and optimize strategies for engagement and conversion.
• Track and analyze key e-commerce metrics, including website traffic, conversion rates, average order value, and customer lifetime value.
• Monitor and report on social media ROI, paid advertising performance, and overall marketing effectiveness.
• Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) for social media and e-commerce activities.
• Conduct A/B testing and other experiments on social media content, ad creatives, and landing pages to improve performance.
• Utilize social listening tools to gather insights into brand perception, customer sentiment, and competitive landscape.
• Collaborate with the marketing and e-commerce teams to provide data-driven recommendations for strategy adjustments and new initiatives.
• Identify opportunities for audience segmentation and targeted marketing efforts on social media.
• Stay abreast of the latest analytics tools, methodologies, and industry best practices in digital marketing and e-commerce.
• Present findings and recommendations to stakeholders in a clear and persuasive manner.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, Business Analytics, or a related quantitative field.
• Minimum of 4 years of experience in digital marketing analytics, social media analysis, or e-commerce analytics.
• Proven experience in analyzing social media marketing campaigns and e-commerce performance data.
• Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and social media analytics platforms.
• Strong understanding of statistical analysis and data visualization techniques.
• Experience with data manipulation and analysis using tools like Excel, SQL, or similar.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Familiarity with A/B testing methodologies and tools.
• Experience in the e-commerce industry is essential.
• Must be available to work on-site in Queenstown, Eastern Cape .

Benefits

Our client offers a competitive salary package, with an annual remuneration of R , commensurate with your analytical expertise and experience. Benefits include comprehensive medical aid coverage and participation in a company pension fund. We are committed to fostering professional growth through ongoing training, workshops, and opportunities to attend industry conferences. This role requires an on-site presence in our Queenstown office, allowing for close collaboration with the team and direct engagement with business operations. We understand the importance of work-life balance and provide generous paid annual leave and paid public holidays, enabling you to enjoy your life in the Eastern Cape. Join our growing team and make a significant impact on our online success.