Marketing Analyst

Placements24; Queenstown; Remote; NZD 37,000 - 69,000; Full time

Benefits offered by this job

Fully remote

Competitive salary and benefits

Job summary

Placements24 is seeking a highly analytical Marketing Analyst to join a fully remote team. You will analyze marketing performance, customer behavior, and market trends using SQL, Python/R, and web analytics tools to drive data-informed decisions.

You will develop dashboards, perform A/B tests, and collaborate with marketing to optimize campaigns and budget allocation. This role offers flexibility and opportunities for professional growth from anywhere in South Africa.

Qualifications

• Proven experience as a Marketing Analyst, Data Analyst, or similar quantitative role.
• Strong proficiency in SQL, Excel, and statistical software (R/Python).
• Experience with web analytics platforms (GA/Adobe Analytics).
• Solid understanding of statistical concepts and data modeling.
• Analytical, with excellent problem-solving and communication skills.
• Ability to visualize data and present information clearly.
• Experience with marketing automation platforms and CRM is a plus.
• Strong remote collaboration and communication skills.
• Bachelor's degree in a quantitative field is required.

Responsibilities

• Collect, analyze, and interpret marketing data from multiple sources.
• Develop dashboards and reports to track KPIs and campaign performance.
• Identify trends and insights to inform strategic recommendations.
• Conduct A/B testing and experimental designs to optimize campaigns.
• Analyze customer segmentation and lifetime value for targeting.
• Support budget allocation and marketing ROI measurement.
• Collaborate with marketing teams to understand data needs.
• Stay updated on marketing analytics tools and best practices.
• Communicate complex findings clearly to technical and non-technical audiences.

Skills

SQL

Excel

Python/R

Web analytics

A/B testing

Data visualization

Remote collaboration

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or related quantitative field

Tools

Google Analytics

Adobe Analytics

CRM systems

Marketing automation platforms

Job description

About the Role

Our client is seeking a highly analytical and data-driven Marketing Analyst to join their fully remote team. This position is crucial for providing in-depth insights into marketing performance, customer behavior, and market trends to inform strategic decision-making. You will work with complex datasets, leverage advanced analytical tools, and collaborate with various marketing functions to drive efficiency and effectiveness. This is an excellent opportunity for a quantitative professional to make a significant impact from anywhere in South Africa , contributing to data-informed marketing strategies.

Key Responsibilities

• Collect, analyze, and interpret marketing data from various sources (e.g., web analytics, CRM, campaign platforms).
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Identify trends, patterns, and insights in marketing data to inform strategic recommendations.
• Conduct A/B testing and other experimental designs to optimize marketing campaigns and initiatives.
• Analyze customer segmentation, behavior, and lifetime value to improve targeting and personalization.
• Provide data-driven insights to support budget allocation and marketing ROI measurement.
• Collaborate with marketing teams to understand their data needs and provide analytical support.
• Stay up-to-date with the latest marketing analytics tools, techniques, and best practices.
• Communicate complex analytical findings clearly and concisely to both technical and non-technical audiences.

Requirements

• Proven experience as a Marketing Analyst, Data Analyst, or similar quantitative role.
• Strong proficiency in data analysis tools and languages such as SQL, Excel, and statistical software (e.g., R, Python).
• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Solid understanding of statistical concepts and data modeling techniques.
• Excellent analytical and problem-solving skills.
• Ability to visualize data effectively and present complex information clearly.
• Experience with marketing automation platforms and CRM systems is a plus.
• Strong communication and interpersonal skills, with the ability to collaborate effectively remotely.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• Must be able to work independently and manage time effectively in a remote setting.

Benefits

This fully remote role offers exceptional flexibility and the opportunity to work from any location. Our client provides a competitive salary, comprehensive benefits, and significant opportunities for professional development and learning. You will be part of an innovative team that values data-driven decision-making and provides access to cutting-edge analytical tools. Join a company that empowers its employees and offers a platform to drive impactful marketing strategies from anywhere in South Africa , impacting operations potentially around Queenstown, Eastern Cape .