Digital Campaign Manager (Queenstown)

Placements24; Queenstown; Hybrid; NZD 64,000 - 129,000; Full time

Benefits offered by this job

Bonus structure

Private healthcare

Fully remote role

Job summary

Placements24 is seeking a skilled Digital Campaign Manager to lead data-driven paid media campaigns across Google, Facebook, LinkedIn, and more. You will manage budgets, monitor performance, and run A/B tests to optimize ROAS.

This fully remote role supports marketing efforts with ties to regional markets and requires strong analytics and communication skills. The ideal candidate will have 3–5 years of experience, a solid foundation in web analytics, and the ability to collaborate with creative

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-5 years of digital campaign management or paid media experience.
• Hands-on with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Strong optimization and analytics skills.
• Proficiency in web analytics tools like Google Analytics.
• Excellent written and verbal communication.
• Budget management and performance tracking.
• Experience with marketing automation and CRM is a plus.
• Independent and self-driven in a remote environment.

Responsibilities

• Plan, develop, and implement data-driven digital marketing campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROAS.
• Monitor campaign performance daily, analyzing CTR, CPC, conversion rates, and ROAS.
• Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies.
• Optimize campaigns for lead generation, sales, and other defined business objectives.
• Collaborate with content and design teams to create compelling ad copy, visuals, and landing pages.
• Stay up-to-date with the latest trends, technologies, and best practices in digital advertising.
• Generate regular performance reports, providing insights and actionable recommendations to stakeholders.
• Identify new opportunities for campaign growth and audience expansion.
• Ensure all campaigns comply with platform policies and industry regulations.

Skills

Analytical thinking

Data-driven

Budget management

Communication skills

Education

Bachelor's degree

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

About the Role

Our client, a growing online retail business, is seeking an experienced Digital Campaign Manager to drive their online advertising and promotional efforts. This is a remote position, allowing you to work from anywhere in South Africa, supporting marketing operations that may have ties to the Queenstown, Eastern Cape region. The Digital Campaign Manager will be responsible for planning, executing, monitoring, and optimizing all paid digital marketing campaigns across various channels, including search engines, social media, display networks, and email. The primary goal is to generate qualified leads, drive online sales, and achieve a positive return on ad spend (ROAS). You will manage campaign budgets, conduct A/B testing, analyze performance data, and collaborate with creative and content teams to ensure compelling campaign creatives and messaging. We are looking for a data-driven individual with a strong understanding of digital advertising platforms, analytics, and performance marketing principles. This role offers a fantastic opportunity to take ownership of campaigns and significantly impact the company's growth trajectory in the competitive e-commerce space.

Key Responsibilities

• Plan, develop, and implement data-driven digital marketing campaigns across multiple platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROAS.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, conversion rates, and ROAS.
• Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies to continuously improve campaign effectiveness.
• Optimize campaigns for lead generation, sales, and other defined business objectives.
• Collaborate with content and design teams to create compelling ad copy, visuals, and landing pages.
• Stay up-to-date with the latest trends, technologies, and best practices in digital advertising and performance marketing.
• Generate regular performance reports, providing insights and actionable recommendations to stakeholders.
• Identify new opportunities for campaign growth and audience expansion.
• Ensure all campaigns comply with platform policies and industry regulations.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years of experience in digital campaign management, performance marketing, or paid media.
• Proven hands-on experience with major advertising platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Strong understanding of campaign optimization techniques and strategies.
• Proficiency in web analytics tools (e.g., Google Analytics) for tracking and reporting.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Strong written and verbal communication skills.
• Ability to manage budgets and track performance meticulously.
• Experience with marketing automation and CRM systems is a plus.
• Self-starter with the ability to work independently and manage projects effectively in a remote environment.

Benefits

Our client offers a competitive salary and comprehensive benefits package, including a performance-based bonus structure, private medical insurance, and opportunities for professional development. This is a fully remote role, providing excellent flexibility and work-life balance. You will have access to cutting-edge digital advertising tools and resources. The company promotes a culture of innovation and collaboration, with regular virtual team meetings and opportunities for professional growth. Join a dynamic and growing e-commerce business where your contributions will be valued and you will have a significant impact on driving business success, regardless of your physical location within South Africa, with strategic support for areas like Queenstown, Eastern Cape.