Hybrid Digital Marketing Analytics Specialist

Placements24; Queenstown; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Professional development

Job summary

Placements24 is seeking a Digital Marketing Analyst in Queenstown to measure, analyze, and report on the performance of digital campaigns. You will work with web analytics, CRM data, and campaign metrics to identify trends, ROI, and opportunities for growth.

The role is hybrid, offering flexibility between office and remote work, with a focus on data-driven decision-making and collaboration across the marketing team.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics or related field.
• 2-4 years of experience in digital marketing analytics or data analysis.
• Proficiency with Google Analytics.
• Experience with data visualization tools (Tableau, Power BI).
• Familiarity with SQL and database management is advantageous.
• Excellent communication and the ability to present complex data clearly.

Responsibilities

• Collect, analyze, and interpret data from digital marketing channels (SEO, SEM, social, email, display).
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Provide insights to optimize spend and performance, improve acquisition and retention.
• Conduct A/B testing and experiments to evaluate marketing initiatives.
• Collaborate with marketing team to ensure accurate tracking and data integrity.
• Identify trends and opportunities to inform strategic decisions and growth.
• Communicate findings to stakeholders via presentations and reports.

Skills

Digital marketing analytics

Analytical thinking

Presentation skills

Collaboration

Data interpretation

Data storytelling

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics

Tools

Google Analytics

Tableau

Power BI

SQL

Job description

Placements24 is seeking a Digital Marketing Analyst in Queenstown to measure, analyze, and report on the performance of digital campaigns. You will work with web analytics, CRM data, and campaign metrics to identify trends, ROI, and opportunities for growth.

The role is hybrid, offering flexibility between office and remote work, with a focus on data-driven decision-making and collaboration across the marketing team.