Growth Lead: Demand Gen for AI-Driven SaaS

Florbs; Utrecht; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary and bonus scheme

Ownership and autonomy

Product-focused environment

Shape tech and culture from the ground

Team activities and pension plan (opt)

Direct impact on growth

Job summary

Florbs is seeking a Demand Generation Specialist to drive scalable growth across multiple channels, working directly with the founding team to expand Florbs globally. You will build a growth machine with data-driven messaging and automation to create revenue opportunities.

Responsibilities include strategy development, automated flows, and performance optimization using HubSpot and analytics tools, with a focus on high-growth SaaS environments and AI-enabled workflows.

Qualifications

• Experience in high-growth startup environments.
• SaaS software experience.
• Familiarity with HubSpot, analytics tools and AI tools.
• Strong communication and cross-functional collaboration.
• Sales-driven mindset with ability to generate revenue opportunities.

Responsibilities

• Strategy development to generate demand and leads and raise awareness across industries.
• Create automated flows and a scalable growth pipeline with autonomy.
• Drive revenue by aligning campaigns with sales objectives.
• Identify and target specific customer segments with tailored outreach.
• Use marketing automation and analytics to measure impact and optimize.

Skills

Sales mindset

Technical skills

Communication

Adaptability

Startup experience

SaaS experience

AI tools familiarity

Tools

HubSpot

Analytics tools

Clay

Job description

Florbs is seeking a Demand Generation Specialist to drive scalable growth across multiple channels, working directly with the founding team to expand Florbs globally. You will build a growth machine with data-driven messaging and automation to create revenue opportunities.

Responsibilities include strategy development, automated flows, and performance optimization using HubSpot and analytics tools, with a focus on high-growth SaaS environments and AI-enabled workflows.