Demand Generation Specialist

Florbs; Utrecht; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary and bonus scheme

Ownership and autonomy

Product-focused environment

Shape tech and culture from the ground

Team activities and pension plan (opt)

Direct impact on growth

Job summary

Florbs is seeking a Demand Generation Specialist to drive scalable growth across multiple channels, working directly with the founding team to expand Florbs globally. You will build a growth machine with data-driven messaging and automation to create revenue opportunities.

Responsibilities include strategy development, automated flows, and performance optimization using HubSpot and analytics tools, with a focus on high-growth SaaS environments and AI-enabled workflows.

Qualifications

• Experience in high-growth startup environments.
• SaaS software experience.
• Familiarity with HubSpot, analytics tools and AI tools.
• Strong communication and cross-functional collaboration.
• Sales-driven mindset with ability to generate revenue opportunities.

Responsibilities

• Strategy development to generate demand and leads and raise awareness across industries.
• Create automated flows and a scalable growth pipeline with autonomy.
• Drive revenue by aligning campaigns with sales objectives.
• Identify and target specific customer segments with tailored outreach.
• Use marketing automation and analytics to measure impact and optimize.

Skills

Sales mindset

Technical skills

Communication

Adaptability

Startup experience

SaaS experience

AI tools familiarity

Tools

HubSpot

Analytics tools

Clay

Job description

We're Florbs , the security shield for Google Workspace.

Florbs provides automated security for your Google Workspace. We give full visibility and control of the Workspace environment, protecting data at scale through automated security policies, user access management, and alerting to potential threats before they become a problem.

We're not just building software, we're creating a smarter, safer way for teams to work with data. Florbs is the Fluid Orb, flowing seamlessly with our data, people, and AIs, so teams can move fast without risk.

Backed by the founders of highly successful companies like Booking.com, Adyen, Ohpen, BinckBank, Brand New Day, Flow Traders and supported by a solid founding team with deep domain experience, we're growing fast and looking for foundational team members to join the journey. Join us as our next B2B Marketing Manager.

Your role

As our Demand Generation Specialist, you'll drive sustainable, scalable growth through hands-on execution and optimization of acquisition strategies, leveraging data, creativity, and technical insight across multiple acquisition channels, working directly with the founding team to scale Florbs globally.

You're not just managing campaigns; you're building our growth machine with a data-driven approach, creativity around messaging and branding, making a direct impact on our trajectory.

Core responsibilities

• Strategy Development: Create smart and effective plans to generate demand and leads, create urgency with potential customers and raise awareness in different industries;


• Create automated flows: Build a sales pipeline machine to a level that sales can't handle all the meetings flowing in via you. How you build it is up to you. You get full autonomy and we expect you to be proactive about what you need to be successful;


• Revenue driver: Revenue is the ultimate goal, everything you do should somehow circle back to it. This means, we are looking for a sales mindset and you get bonus on top of your base salary


• Client segmentation: Identifying and targeting specific customer segments with tailored outreaches;


• Tools & Analytics: Using marketing automation tools like HubSpot and several analytical tools to measure your impact. Building campaigns and flows is one thing, but analyse, seeing what works and what not, and act on it, is another.

What we're looking for

• Sales Mindset: You get enthusiastic about deals and you are passionate about how to get the next big client to the table. It's just that you like creating revenue opportunities more than actual closing them;


• Technical skills: Familiarity with HubSpot (or similar), analytics and AI tools (we are more than interested to hear what you use daily to be successful!


• Communication: A small team needs clear communication and collaboration with all other departments;


• Adaptability: In a startup environment, it's necessary to be flexible and change course based on certain events.


• Previous experience in high-growth early stage startup environments;


• Software (SaaS) experience;


• Experience with AI-driven tools like Clay.

What we offer

• Competitive salary and bonus scheme (let's discuss in our first contact);


• Ownership, autonomy, and direct impact;


• A product-focused environment with smart, passionate teammates;


• Opportunity to shape both tech and culture from the ground up;


• A fun and lean team with possibilities up for grabs;


• Quarterly team activities and occasional drinks;


• Optional to participate in the company pension plan;