Head of Demand Gen & AI-Driven Growth

Rotterdam Innovation City; Netherlands; Remote; EUR 140,000 - 210,000; Full time

Job summary

Easygenerator is seeking a Head of Demand Generation to own the end-to-end demand engine, including paid acquisition, website optimization, SEO/GEO, content, and conversion. This leader will translate product positioning into high-performing programs that generate pipeline, strengthen authority, and improve full-funnel conversion.

They will blend editorial judgment, digital design, and growth discipline to influence revenue and pipeline quality.

Qualifications

• 5+ years in B2B SaaS digital growth with leadership.
• Proven pipeline growth with €2M+ budget ownership.
• Strong paid, CRO, and SEO/GEO expertise.
• Editorial judgment and enterprise sales awareness.
• Analytical and commercially driven with AI workflow experience.

Responsibilities

• Own paid, organic, website, and conversion channels.
• Translate growth targets into clear priorities and roadmaps.
• Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
• Lead website structure, messaging, UX, landing pages, and CRO.
• Own marketing-sourced pipeline targets and key revenue KPIs.
• Build quarterly growth plans and improve funnel bottlenecks.

Skills

Growth leadership

Pipeline growth

Paid acquisition

SEO/GEO

CRO

Editorial judgement

AI tooling

Analytics

Tools

Claude

LLM tooling

Job description

Easygenerator is seeking a Head of Demand Generation to own the end-to-end demand engine, including paid acquisition, website optimization, SEO/GEO, content, and conversion. This leader will translate product positioning into high-performing programs that generate pipeline, strengthen authority, and improve full-funnel conversion.

They will blend editorial judgment, digital design, and growth discipline to influence revenue and pipeline quality.