Growth & Demand Gen Lead (Hybrid) — Global Pipeline

Workwize; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Flexible hybrid work environment

Equity package

Top-tier tools & equipment

Job summary

Workwize in Amsterdam is seeking a Demand Generation Lead to own paid and organic channels end to end, driving SQL output and pipeline value. You will diagnose performance across channels and segments, ship quick wins, and build a scalable funnel that turns marketing effort into forecastable revenue.

The role requires experience scaling a business from €10M to €60M ARR, a structured experiment mindset, and strong cross-functional collaboration with Sales, CS, and Product Marketing.

Qualifications

• Has operated at this scale, with growth from roughly €10M to €60M ARR.
• Full funnel thinker linking channels to Stage 2 pipeline and revenue.
• Structured experimenter with hypotheses and defined review dates.
• Bias to action and ships changes alongside diagnosis.
• Continuous optimiser with weekly cadence for optimisation.
• Makes scale/kill decisions based on evidence, not certainty.
• Cross-functional with Sales, CSM, Product Marketing and Brand.
• Has hired specialists before and can evaluate talent for the role.
• Owns paid and organic channels end-to-end and can challenge agencies.

Responsibilities

• Own paid and organic channels end to end and the pipeline value they produce.
• Diagnose engine performance across channels, segments and messages.
• Ship quick wins that are live while longer-term structure is built.
• Audit website performance and optimize landing pages and site structure.
• Maintain 10% MoM growth in Stage 2 pipeline value.
• Build a testing cadence with hypotheses, owners and review dates.
• Launch new channels and messaging tracks with data-driven decisions.
• Collaborate with Product Marketing to address ICP segments.
• Assess resources and hiring needs and make decisions.
• Build and lead a high-performing demand-gen team.

Skills

Demand generation

Full funnel thinking

Experimentation mindset

Bias to action

Data-driven decisions

Cross-functional

Talent evaluation

Paid & organic ownership

Job description

Workwize in Amsterdam is seeking a Demand Generation Lead to own paid and organic channels end to end, driving SQL output and pipeline value. You will diagnose performance across channels and segments, ship quick wins, and build a scalable funnel that turns marketing effort into forecastable revenue.

The role requires experience scaling a business from €10M to €60M ARR, a structured experiment mindset, and strong cross-functional collaboration with Sales, CS, and Product Marketing.