Global Lifecycle CRM Leader

Takeaway.com; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Just Eat Takeaway.com is seeking a Lifecycle CRM Manager to own global lifecycle programs that drive Monthly Unique Buyers and improve retention across markets. This hands-on, data-driven role designs programs from activation to re-engagement, balancing budget and ROI while maintaining program integrity.

You will define audiences with advanced segmentation, run A/B tests, monitor metrics like MUB and redemption rates, and collaborate with data, tech, and creative teams.

Qualifications

• Hands-on CRM marketer with ownership of lifecycle programs.
• Strong understanding of customer journeys and personalization mechanics.
• Analytical mindset to interpret data and identify fixes.

Responsibilities

• Own and optimize global lifecycle programs (activation, retention, reactivation).
• Define audiences and targeting rules; manage proposition strategy and campaign setup.
• Run structured A/B and multivariate tests; monitor MUB, DUB, voucher spend and ROI.
• Ensure programs run reliably at global scale and protect program integrity.
• Collaborate with data, technical, and creative teams to execute programs.

Skills

Lifecycle marketing

CRM strategy

Audience segmentation

Analytical mindset

Cross-functional collaboration

English fluency

CRM platform experience

Tools

Braze

SFMC

Adobe

Iterable

Job description

Just Eat Takeaway.com is seeking a Lifecycle CRM Manager to own global lifecycle programs that drive Monthly Unique Buyers and improve retention across markets. This hands-on, data-driven role designs programs from activation to re-engagement, balancing budget and ROI while maintaining program integrity.

You will define audiences with advanced segmentation, run A/B tests, monitor metrics like MUB and redemption rates, and collaborate with data, tech, and creative teams.