Global Lifecycle CRM Lead: Activation & Retention

Just Eat Takeaway.com; Amsterdam; Hybride; EUR 80 000 - 105 000; Plein temps

Résumé du poste

Just Eat Takeaway.com is seeking a Lifecycle CRM Manager to own global lifecycle programs that drive Monthly Unique Buyers (MUB) and customer retention across all markets worldwide. This role is hands-on and data-driven, shaping programs from activation to re-engagement while monitoring budget and ROI.

You will design audience strategies, setup campaigns, and manage testing to continuously improve performance, collaborating with data, tech, and creative teams and leveraging Braze, SFMC, Adobe,

Qualifications

• Hands-on experience with a CRM platform (Braze, SFMC, Adobe, Iterable).
• Strong understanding of customer journeys, segmentation, and personalization mechanics.
• Analytical mindset; able to interpret data, identify patterns, and identify what needs fixing.
• Ownership mentality: you want to own programs, not just execute tasks.

Responsabilités

• Own and optimize global lifecycle programs spanning reactivation, activation, retention, and engagement.
• Define and manage customer audiences using audience management tools and targeting rules.
• Design and execute A/B and multivariate tests; translate results into actionable recommendations.
• Monitor MUB, DUB, voucher spend and redemption rates; manage budgets and ensure program integrity.

Connaissances

CRM platforms

Customer journeys

Segmentation

Personalization

Data analysis

Stakeholder communication

Cross-functional teamwork

English fluency

Outils

Braze

SFMC

Adobe

Iterable

Description du poste

Just Eat Takeaway.com is seeking a Lifecycle CRM Manager to own global lifecycle programs that drive Monthly Unique Buyers (MUB) and customer retention across all markets worldwide. This role is hands-on and data-driven, shaping programs from activation to re-engagement while monitoring budget and ROI.

You will design audience strategies, setup campaigns, and manage testing to continuously improve performance, collaborating with data, tech, and creative teams and leveraging Braze, SFMC, Adobe,