Global Lifecycle CRM Lead: Activation & Retention

EAT.ch GmbH; Amsterdam; On-site; EUR 85,000 - 125,000; Full time

Job summary

Just Eat Takeaway.com is seeking a Lifecycle CRM Manager to own global lifecycle programs that drive Monthly Unique Buyers and retention across markets worldwide. This hands-on role designs and manages programs from activation to re-engagement, tracking budget, voucher spend and incremental ROI.

You will work with loyalty campaigns and next-best-action strategies, define audiences, and run structured experiments to continuously improve performance while ensuring reliability at scale.

Qualifications

• Hands-on experience with a CRM platform (Braze, SFMC, Adobe, or Iterable).
• Strong understanding of customer journeys, segmentation, and personalization mechanics.
• Analytical mindset with ability to interpret data and identify improvements.
• Ownership mentality and ability to collaborate across data, tech, and creative teams.
• Fluent in English with excellent communication skills.

Responsibilities

• Own global lifecycle programs spanning activation, reactivation, retention, and engagement.
• Define audiences, proposition strategy, campaign setup, pacing, and post-send monitoring.
• Monitor MUB, DUB, voucher spend, and redemption rates; manage budgets and ROI.
• Run A/B and multivariate tests; translate results into actionable roadmap.
• Maintain audience exclusion logic and protect program integrity.

Skills

CRM strategy

Audience segmentation

Experiment design

Stakeholder management

Tools

Braze

SFMC

Adobe

Iterable

Job description

Just Eat Takeaway.com is seeking a Lifecycle CRM Manager to own global lifecycle programs that drive Monthly Unique Buyers and retention across markets worldwide. This hands-on role designs and manages programs from activation to re-engagement, tracking budget, voucher spend and incremental ROI.

You will work with loyalty campaigns and next-best-action strategies, define audiences, and run structured experiments to continuously improve performance while ensuring reliability at scale.