Lifecycle CRM Manager

Takeaway.com; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Just Eat Takeaway.com is seeking a Lifecycle CRM Manager to own global lifecycle programs that drive Monthly Unique Buyers and improve retention across markets. This hands-on, data-driven role designs programs from activation to re-engagement, balancing budget and ROI while maintaining program integrity.

You will define audiences with advanced segmentation, run A/B tests, monitor metrics like MUB and redemption rates, and collaborate with data, tech, and creative teams.

Qualifications

• Hands-on CRM marketer with ownership of lifecycle programs.
• Strong understanding of customer journeys and personalization mechanics.
• Analytical mindset to interpret data and identify fixes.

Responsibilities

• Own and optimize global lifecycle programs (activation, retention, reactivation).
• Define audiences and targeting rules; manage proposition strategy and campaign setup.
• Run structured A/B and multivariate tests; monitor MUB, DUB, voucher spend and ROI.
• Ensure programs run reliably at global scale and protect program integrity.
• Collaborate with data, technical, and creative teams to execute programs.

Skills

Lifecycle marketing

CRM strategy

Audience segmentation

Analytical mindset

Cross-functional collaboration

English fluency

CRM platform experience

Tools

Braze

SFMC

Adobe

Iterable

Job description

Hungry for a challenge?

Then Just Eat Takeaway.com might be the place for you. We’re a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery, and convenience partners across the globe.

About this role:

As a Lifecycle CRM Manager, you will own global lifecycle programs that drive Monthly Unique Buyers (MUB) and customer retention across all of JET's markets worldwide.

This is a hands-on, data-driven role. You'll design and manage programs across the full customer lifecycle: from activating new customers and rewarding loyal ones, to re-engaging lapsed customers and running structured experiments to continuously improve performance, all while keeping a close eye on budget, voucher spend, and incremental ROI.

These are some of the key ingredients to the role:

Own & Optimize Lifecycle Programs

• Own specific global lifecycle programs spanning reactivation, activation, retention, and engagement — including reactivation program, New Customer Activation, Churn Prevention, Frequency Stretch.
• Drive customer engagement via our loyalty programs (Reorder Rewards, StampCard) or non-incentivized campaigns that leverage next-best-action recommendation programs.
• Manage the full program cycle: audience definition, proposition strategy (voucher value, MOV, validity, claim & apply mechanics), campaign setup, pacing, and post-send monitoring.
• Ensure programs run reliably at global scale; identify issues quickly and drive resolution.
• Maintain exclusion and audience logic to prevent over-communication and protect program integrity.

Audience & Performances

• Define and manage customer audiences using audience management tools (e.g. HighTouch), applying lifecycle logic, stage transitions, and targeting rules.
• Apply customer intelligence signals — such as propensity scores — to sharpen targeting and improve cost-efficiency.
• Document audience logic clearly so it can be scaled and reused globally.
• Monitor MUB, DUB (Daily Unique Buyers), voucher spend, and redemption rates daily and weekly.
• Pace voucher budgets against monthly targets; flag deviations early and propose adjustments.
• Use data to identify friction points and opportunities across the customer lifecycle.

Run Structured Experiments

• Design and execute A/B and multivariate tests within the team's testing cycles.
• Test voucher values, timing, messaging, and targeting rules to understand what drives MUB incrementally.
• Analyse results with rigour: measure MUB uplift, IOV (Incremental Order Volume), CPiO (Cost Per Incremental Order), and redemption rates.
• Translate findings into clear recommendations and feed them back into the program roadmap.

What will you bring to the table?

• Hands-on experience with a CRM platform (Braze, SFMC, Adobe, Iterable, etc.).
• Strong understanding of customer journeys, segmentation, and personalization mechanics.
• Analytical mindset; able to interpret data, identify patterns, and identify what needs fixing.
• Ownership mentality: you want to own programs, not just execute tasks.
• Comfort working across multiple teams (data, technical, creative studio).
• Ability to break down problems, propose solutions, and iterate fast.
• Strong communication skills and ability to influence stakeholders.
• Fluency in English.

Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Fun, fast-paced and supportive, the JET culture is about movement, growth and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.