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The Manager / Senior Manager - Marketing & Communications will provide strategic leadership for all marketing, communications and recruitment activities at NUMed Malaysia. The role encompasses brand management, digital marketing strategy, internal and external communications, student recruitment across all programmes, community outreach and marketing research to establish NUMed as the premier destination for medical education in the region.

Strategic Planning and Leadership

Develop and implement comprehensive marketing and communications strategies that align with Newcastle University's global brand and internationalisation objectives.

Lead the development of annual recruitment plans to attract, cultivate and yield prospective students across programmes offered at NUMed Malaysia.

Identify budget requirements and establish business cases for marketing expenditure, ensuring optimal allocation of resources.

Provide strategic direction for brand positioning and market penetration in domestic and international markets.

Marketing and Communications Management

Drive creative marketing solutions ensuring integration across all channels for maximum impact.

Oversee the development and continuous improvement of publications, digital content and promotional materials to ensure quality, accuracy and brand consistency.

Manage comprehensive marketing campaigns utilising the full marketing mix, including oversight of external agencies and suppliers.

Lead social media strategy development and implementation across all platforms, maintaining current intelligence on trends and channels in Malaysia and internationally.

Data Analysis and Performance Management

Gather and analyse quantitative and qualitative data to guide decision-making at team, departmental and university levels.

Develop metrics and assessment methodologies to monitor overall effectiveness of marketing strategies.

Review effectiveness of student recruitment channels and costs to optimise return on investment.

Produce regular marketing reports for senior leadership, tracking progress against recruitment targets.

Stakeholder Relationship Management

Develop and maintain strategic relationships with key stakeholders including partner organisations, educational institutions, recruitment agents, government agencies and alumni.

Work collaboratively with Newcastle University's External Relations Directorate.

Provide comprehensive training and support to appointed representatives and partners, ensuring current knowledge of programmes and university developments.

Team Management and Development

Recruit, lead and manage the marketing and communications team, including direct supervision of colleagues within the team.

Develop and embed professional marketing and communications practices within the team.

Effectively manage and prioritise human and financial resources to meet strategic objectives.

Corporate Communications and Events

Be responsible for content and quality of all corporate communications including PR, advertising campaigns and internal communications.

Be accountable for delivery of high-quality corporate events such as Open Days, events and campus visits.

Manage portfolio of advertising in Malaysia and internationally, ensuring maximum reach and impact.

Market Research and Intelligence

Conduct market research and produce country and market analyses contributing to ongoing development of recruitment strategies.

Undertake research for both marketing purposes and product/programme development.

Monitor developments in higher education, marketing communications and public relations to maintain competitive advantage.

Administrative and Operational Duties

Prepare, monitor and adhere to allocated budgets whilst seeking opportunities for cost optimisation.

Ensure compliance with all regulatory requirements and university policies.

Perform such additional duties as may be prescribed by the Chief Operating Officer to support effective functioning of the department.

Person Specification

Qualifications

Bachelor’s degree or equivalent.

Master's degree in Marketing, Management, Communications or related discipline.

Knowledge, Skills and Experience

Minimum 5 years' senior marketing experience in higher education or related sector.

Proven experience developing and implementing successful marketing and communications strategies.

Experience of team leadership and management, knowledge of education systems and academic qualifications in relevant markets.

Experience working with CRM systems and contact strategy development.

Current knowledge of digital marketing technologies and social media platforms.

Expert knowledge of market research methodologies and data analytics.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Access).

Knowledge of marketing budget management and ROI analysis.

Outstanding written, oral and presentation skills.

Strong analytical, research and report writing capabilities.

Excellent organisational and project management skills.

Experience of working in Malaysia higher education market and international recruitment.

Experience of web content management and digital platforms.

Knowledge of regulatory environment in Malaysian education sector.

Experience with marketing automation platforms.

Knowledge of SEO/SEM and digital advertising.

Creative awareness and understanding of multimedia marketing disciplines.

Experience of crisis communications management.

Attributes and Behaviours

Demonstrated leadership capabilities with ability to drive organisational priorities.

Strong people management skills with experience developing and motivating teams.

Ability to work independently whilst collaborating effectively across sections.

Results-oriented approach with focus on achieving strategic objectives.

Strong sense of personal and team accountability.

High attention to detail with commitment to quality standards.

Willingness to work flexible hours and travel internationally as required.

Excellent relationship building capabilities across all organisational levels.

Approachable and supportive management style.

Ability to communicate effectively with diverse stakeholder groups.

How you will be assessed:

Your application will include the following questions:

• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Marketing and Communications Manager?
• Which of the following languages are you fluent in?
• How would you rate your Bahasa Malaysia language skills?
• How many years of digital marketing experience do you have?
• How would you rate your English language skills?
• Which of the following Microsoft Office products are you experienced with?
• Are you willing to undergo a pre-employment background check?

Please note: For any further questions, contact the recruitment team via the application portal.