Social Media Ads Specialist

Private Advertiser; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

Private Advertiser in Kuala Lumpur is seeking a Social Media Ads Specialist to plan, execute, and optimize paid social campaigns across Meta, TikTok, and other platforms. The role covers in-house execution and outsourced coordination, budget management, creative testing, and reporting.

The ideal candidate is performance-driven, data-oriented, and detail-focused, with at least 1 year of experience and proficiency in Meta Ads Manager. On-site work in Malaysia is required.

Qualifications

• At least 1 year of experience in social media advertising or digital marketing.
• Hands-on experience with Meta Ads Manager is required.
• Experience with TikTok Ads Manager is preferred.

Responsibilities

• Plan, launch, manage, and optimize paid social media campaigns.
• Coordinate in-house execution and outsourced media buying.
• Monitor metrics (CPM, CPC, CTR, CPA, ROAS) and adjust campaigns.
• A/B test creatives, copy, audiences, and landing pages.
• Prepare daily/weekly/monthly performance reports and insights.

Skills

Media buying

Campaign planning

Budget management

A/B testing

Data-driven

Performance marketing

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

We are looking for a Social Media Ads Specialist / Media Buyer to manage, execute, and optimize paid advertising campaigns across social media platforms, including Meta Ads, TikTok Ads, and other digital advertising channels.

This role will be responsible for both in-house advertising execution and outsourced campaign coordination, covering campaign planning, media buying, budget management, creative testing, performance analysis, reporting, and agency/vendor management.

The ideal candidate is performance-driven, data-oriented, detail-focused, and proactive, with the ability to improve advertising performance through continuous testing, optimization, and data-driven decision-making.

Key Responsibilities

Plan, launch, manage, and optimize paid social media advertising campaigns.

Manage advertising campaigns across Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, and other relevant platforms.

Set up campaigns including objectives, audience targeting, budget allocation, placements, creatives, and tracking.

Monitor and analyze key advertising performance metrics, including CPM, CPC, CTR, CPA, CPL, ROAS, conversion rate, lead quality, and customer retention quality.

Conduct A/B testing across ad creatives, copywriting, audiences, landing pages, placements, and bidding strategies.

Work closely with content creators, designers, video editors, and copywriters to develop and test high-performing ad creatives.

Analyze campaign performance and provide actionable recommendations for optimization and improvement.

Manage internal advertising accounts and ensure campaigns are executed according to KPIs, targets, and approved budgets.

Coordinate and communicate with outsourced media buyers, agencies, affiliates, and other advertising vendors.

Review outsourced campaign performance, including traffic quality, lead quality, conversion quality, ROI, and overall campaign efficiency.

Prepare and maintain daily, weekly, and monthly advertising performance reports.

Conduct competitor research on advertising strategies, creative angles, offers, landing pages, and marketing funnels.

Ensure all advertising activities comply with company objectives, platform policies, brand guidelines, and relevant compliance requirements.

Identify new paid advertising opportunities and recommend scaling strategies, budget adjustments, and campaign improvements based on performance data.

Requirements

At least 1 year of experience in social media advertising, media buying, performance marketing, or digital advertising.

Hands-on experience with Meta Ads Manager is required.

Experience with TikTok Ads Manager is preferred.

Good understanding of campaign objectives such as awareness, traffic, lead generation, conversions, app installs, retargeting, and remarketing.

Strong understanding of paid advertising metrics, including CPM, CPC, CTR, CPA, CPL, ROAS, CVR, and frequency.

Able to analyze campaign data and make effective optimization decisions based on performance.

Basic understanding of ad creatives, copywriting angles, landing pages, conversion funnels, and customer journeys.

Able to effectively coordinate with designers, video editors, content creators, agencies, and outsourced advertising partners.

Strong sense of ownership, attention to detail, and execution discipline.

Able to work on-site in Malaysia.

Good communication skills in English and Chinese.

Bahasa Malaysia is an added advantage.

What We’re Looking For

We are looking for someone who is not just able to run ads, but understands how to read the numbers, identify problems, test solutions, and improve campaign performance.

If you are passionate about performance marketing, enjoy working with data, and are driven by measurable results, we would love to hear from you.