Performance Ads Executive

Mandom (Malaysia) Sdn Bhd; Petaling Jaya; On-site; MYR 67,000 - 112,000; Full time

Job summary

Mandom (Malaysia) Sdn Bhd is seeking a Performance Ads Specialist to plan, execute, and optimize paid campaigns across TikTok Shop, Shopee, and Meta. The role focuses on driving targeted traffic, ROAS, and GMV growth through hands-on ad management and creative testing.

In this role, you will balance daily ad management with budget pacing, coordinate assets with editors, and produce weekly performance reports.

Qualifications

• Minimum 1 year of hands-on experience in performance marketing, paid ads management, or digital media buying.
• Proven track record of optimizing campaigns to achieve targeted ROAS and CPA goals.
• Background from DTC brands, e-commerce agencies, marketplace enablers, or FMCG/beauty sectors within Malaysia's e-commerce landscape.
• Strong analytics, audience segmentation, pixel setup, custom reporting, and A/B testing methodologies.
• Analytical and data-driven mindset with ability to translate performance metrics into creative direction.

Responsibilities

• Campaign Setup & Execution: Set up and launch daily paid ad campaigns on TikTok Ads Manager and Shopee Ads following the team's monthly strategy.
• Daily Ad Pacing & Bidding: Monitor spend daily and adjust bids to keep budgets within limits.
• Asset Coordination: Brief editors and creators on ad variations and upload new assets weekly.
• Ad Performance Tracking: Pull daily performance data and maintain tracking sheets for ROAS, CPC, CTR, CVR.
• Basic A/B Testing: Run simple split tests on audience targeting, ad formats, and copy.
• Link & Landing Page Audits: Verify product links, voucher codes, and landing pages for smooth checkout paths.
• Weekly Reporting: Compile basic weekly summaries highlighting top ads and underperformers.

Skills

TikTok Ads

Shopee Ads

Ad analytics

A/B testing

Budget management

Data-driven

English

Bahasa Malaysia

Tools

TikTok Ads Manager

Shopee Ads

Pixels

Job description

The Performance Ads Specialist in responsible to plan, execute, and optimize paid advertising campaigns across TikTok Shop, Shopee, and Meta to drive targeted traffic, ROAS, and GMV growth. In this hands-on, execution-focused role, the ideal candidate will balance daily ad management and budget pacing with creative A/B testing, working closely with creators and agencies to scale high-converting ad assets while ensuring cost-efficient customer acquisition.

Key Responsibilities

Campaign Setup & Execution: Set up and launch daily paid ad campaigns on TikTok Ads Manager and Shopee Ads following the team's monthly strategy.

Daily Ad Pacing & Bidding: Check account spend daily and adjust bids to ensure ad budgets stay strictly within set limits without overspending.

Asset Coordination: Brief video editors and creators on required ad variations (hooks, subtitles, call-to-actions) and upload new creative assets into ad accounts weekly.

Ad Performance Tracking: Pull daily performance data from platform dashboards to maintain tracking sheets for metrics like ROAS, CPC, CTR, and CVR.

Basic A/B Testing: Run simple split tests on audience targeting, ad formats, and copy to identify basic winning combinations for the account.

Link & Landing Page Audits: Verify product links, voucher codes, and landing pages before publishing campaigns to ensure smooth checkout paths for users.

Weekly Reporting: Compile basic weekly summary reports highlighting top-performing ads and flagging underperforming campaigns for supervisor review.

Requirements

Minimum 1 years of hands-on experience in performance marketing, paid ads management, or digital media buying, with a strong focus on TikTok Ads Manager and Shopee Ads.

Proven track record of managing paid ad budgets and successfully optimizing campaigns to achieve targeted ROAS and CPA goals.

Background from DTC brands, e-commerce agencies, marketplace enablers, or FMCG/beauty sectors within Malaysia's e-commerce landscape is strongly preferred.

Strong technical capability in ad analytics, audience segmentation, pixel setup, custom reporting, and A/B testing methodologies.

Analytical and data-driven mindset with the ability to translate ad performance metrics into creative direction for video editors and content creators.

Good command of English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage for agency or platform communication.

Self-motivated, detail-oriented, and capable of managing multiple campaign setups simultaneously in a fast-paced environment.

Mandom (M) Sdn Bhd, an established marketing and distribution company with famous brand name GATSBY and other leading brands in toiletries products seek hardworking, committed and result oriented person. Our company has dedicated employees working together towards a common goal of achieving excellence. We are a company focused on talent development to help build our expanding business.

Mandom (M) Sdn Bhd, an established marketing and distribution company with famous brand name GATSBY and other leading brands in toiletries products seek hardworking, committed and result oriented person. Our company has dedicated employees working together towards a common goal of achieving excellence. We are a company focused on talent development to help build our expanding business.

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