Performance Marketing Specialist

SKINMADE; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

SKINMADE is seeking a Performance Marketing Specialist in Kota Damansara, Selangor, to lead paid campaigns across TikTok, Shopee, Meta, and other platforms. You will work with marketing, creative, content, and e-commerce teams to turn insights into revenue.

Ideal candidates have 3-5 years in performance marketing, strong analytics, and a proactive ownership mindset in a fast-paced beauty/skincare brand environment.

Qualifications

• 3-5 years of experience in performance marketing, digital marketing, paid media, e-commerce, or a related field.
• Hands-on experience with TikTok Ads, Shopee Ads, Meta Ads, or similar platforms.
• Strong analytical skills and confidence working with performance data.
• Understands how to turn numbers into clear actions and business decisions.
• Detail-oriented, organized, and comfortable managing multiple priorities.
• Proactive, responsive, and able to work in a fast-paced environment.
• Strong communication and teamwork skills.
• Most importantly, someone who takes ownership, moves fast, and wants to make an impact.

Responsibilities

• Plan, launch, and manage paid campaigns across TikTok, Shopee, Meta, and other platforms.
• Monitor performance and optimize budgets, bids, targeting, and campaigns daily.
• Track key metrics including GMV, ROAS, CAC, AOV, CPC, CPA, and conversion rates.
• Identify what’s working, what isn’t, and take action to improve performance.
• Run creative and audience tests and turn data into clear recommendations.
• Maintain accurate dashboards, reporting, campaign structures, and tracking.
• Work closely with content, creative, marketing, and e-commerce teams to improve campaign performance and conversion.
• Spot issues early, solve problems quickly, and take ownership from execution to results.
• Stay updated on platform changes, trends, and new opportunities to improve efficiency.

Skills

Performance marketing

Analytical skills

Ownership

Teamwork

Tools

TikTok Ads

Shopee Ads

Meta Ads

Job description

Location: Kota Damansara, Selangor, Malaysia

About the Role

Love turning numbers into growth?

We’re looking for a Performance Marketing Specialist who is data-driven, commercially minded, and ready to take ownership of paid digital performance.

You’ll manage and optimize campaigns across TikTok Ads, Shopee Ads, Meta Ads, and more, working closely with our marketing, creative, content, and e-commerce teams to turn insights into real business results.

If you enjoy testing, optimizing, solving problems, and seeing your work directly impact revenue, this role is for you.

What You’ll Do

• Plan, launch, and manage paid campaigns across TikTok, Shopee, Meta, and other platforms.
• Monitor performance and optimize budgets, bids, targeting, and campaigns daily.
• Track key metrics including GMV, ROAS, CAC, AOV, CPC, CPA, and conversion rates.
• Identify what’s working, what isn’t, and take action to improve performance.
• Run creative and audience tests and turn data into clear recommendations.
• Maintain accurate dashboards, reporting, campaign structures, and tracking.
• Work closely with content, creative, marketing, and e-commerce teams to improve campaign performance and conversion.
• Spot issues early, solve problems quickly, and take ownership from execution to results.
• Stay updated on platform changes, trends, and new opportunities to improve efficiency.

What We’re Looking For

• 3-5 years of experience in performance marketing, digital marketing, paid media, e-commerce, or a related field.
• Hands-on experience with TikTok Ads, Shopee Ads, Meta Ads, or similar platforms.
• Strong analytical skills and confidence working with performance data.
• Understands how to turn numbers into clear actions and business decisions.
• Detail-oriented, organized, and comfortable managing multiple priorities.
• Proactive, responsive, and able to work in a fast-paced environment.
• Strong communication and teamwork skills.
• Most importantly, someone who takes ownership, moves fast, and wants to make an impact.

Experience in beauty, skincare, FMCG, lifestyle, or consumer brands s a plus.

Why Join Us?

This is more than just managing ads.

You’ll have the opportunity to own performance, experiment with new ideas, work across different teams, and directly influence business growth.

If you’re someone who looks at a campaign and immediately thinks, How can we make this better? — we want to hear from you.