Data-Driven Social Ads Strategist

Private Advertiser; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

Private Advertiser in Kuala Lumpur is seeking a Social Media Ads Specialist to plan, execute, and optimize paid social campaigns across Meta, TikTok, and other platforms. The role covers in-house execution and outsourced coordination, budget management, creative testing, and reporting.

The ideal candidate is performance-driven, data-oriented, and detail-focused, with at least 1 year of experience and proficiency in Meta Ads Manager. On-site work in Malaysia is required.

Qualifications

• At least 1 year of experience in social media advertising or digital marketing.
• Hands-on experience with Meta Ads Manager is required.
• Experience with TikTok Ads Manager is preferred.

Responsibilities

• Plan, launch, manage, and optimize paid social media campaigns.
• Coordinate in-house execution and outsourced media buying.
• Monitor metrics (CPM, CPC, CTR, CPA, ROAS) and adjust campaigns.
• A/B test creatives, copy, audiences, and landing pages.
• Prepare daily/weekly/monthly performance reports and insights.

Skills

Media buying

Campaign planning

Budget management

A/B testing

Data-driven

Performance marketing

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Private Advertiser in Kuala Lumpur is seeking a Social Media Ads Specialist to plan, execute, and optimize paid social campaigns across Meta, TikTok, and other platforms. The role covers in-house execution and outsourced coordination, budget management, creative testing, and reporting.

The ideal candidate is performance-driven, data-oriented, and detail-focused, with at least 1 year of experience and proficiency in Meta Ads Manager. On-site work in Malaysia is required.