Performance Marketing Specialist

SSK Team Trading Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

SSK Team Trading Sdn Bhd in Kuala Lumpur is seeking a Marketing Performance Specialist to join the dynamic marketing and communications team. You will drive measurable success by analyzing campaigns, optimizing metrics, and delivering insights that support growth.

In this full-time role based in Kuala Lumpur Sentral, you will manage digital campaigns across Meta, Google, TikTok, and more, monitor performance, perform A/B tests, and collaborate with creative and tech teams to improve ROI.

Qualifications

• 2+ years in marketing analytics or data-driven marketing.
• Experience with Google Analytics, Tableau or Looker.
• Strong understanding of digital marketing channels and campaign management.
• Excellent analytical and quantitative skills.
• Proficiency in Excel and data manipulation.
• Experience with marketing automation platforms and CRM.
• Fluent in English and Chinese.

Responsibilities

• Plan, launch, manage, and optimize digital ad campaigns across platforms.
• Monitor campaign performance and budget utilization.
• Analyze KPIs such as CPA, CPL, CPC, CTR, CPM, ROAS.
• Identify data-driven optimizations to improve results.
• Conduct A/B testing on creatives and audiences.
• Scale successful campaigns while maintaining ROI.
• Collaborate with creative, account servicing and tech teams.
• Stay updated on platform changes and industry trends.
• Maintain accurate campaign records and reporting.
• Utilize AI tools and data analysis to improve efficiency.

Skills

Marketing analytics

Campaign management

Excel

CRM systems

SQL

Data interpretation

English & Chinese

Education

Bachelor's degree

Tools

Google Analytics

Tableau

Looker

Excel

CRM software

Job description

About the role

We are seeking a Marketing Performance Specialist to join our dynamic marketing and communications team at SSK Team Trading Sdn Bhd. This is a full-time position based in Kuala Lumpur Sentral, Kuala Lumpur.

As a Marketing Performance Specialist, you will play a crucial role in driving measurable marketing success across our organisation. You will be responsible for analysing marketing campaigns, optimising performance metrics, and providing actionable insights that directly contribute to our business objectives. This position is essential to ensuring that our marketing efforts deliver strong return on investment and support our strategic growth goals.

Key Responsibilities

Plan, launch, manage, and optimize digital advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, Telegram Ads, Programmatic and other emerging channels.

Monitor campaign performance daily and ensure advertising budgets are utilized effectively.

Analyze key performance metrics including CPA, CPL, CPC, CTR, CPM, ROAS, conversion rate and overall campaign profitability.

Identify performance issues and make data-driven optimizations to improve campaign results.

Conduct continuous A/B testing on creatives, audiences, targeting, bidding strategies, landing pages and campaign structures.

Scale successful campaigns while maintaining stable performance and cost efficiency.

Troubleshoot campaign issues including underspending, poor conversion rates, account restrictions, tracking discrepancies and delivery problems.

Work closely with creative, account servicing and technical teams to improve campaign performance.

Research and test new advertising platforms, traffic sources, targeting methods and optimization strategies.

Stay updated with advertising platform changes, industry trends, policies, algorithms and new advertising technologies.

Maintain accurate campaign records, performance reports, billing data and internal trackers.

Prepare weekly campaign performance updates, including results, issues, insights and next-step recommendations.

Manage multiple campaigns and client accounts while ensuring deadlines and performance targets are achieved.

Ensure campaign execution follows internal SOPs, tracking requirements and quality standards.

Take ownership of assigned brands/accounts and proactively identify opportunities to improve performance.

Utilize AI tools, automation and data analysis tools to improve campaign efficiency, reporting and decision-making.

Support the team in testing new strategies, tools and advertising resources to improve overall company performance.

About you

Proven experience (2+ years) in a marketing analytics, marketing performance or similar data-driven marketing role

Strong proficiency with marketing analytics tools and platforms such as Google Analytics, Tableau, Looker or similar solutions

Solid understanding of digital marketing channels and campaign management

Excellent analytical and quantitative skills with the ability to interpret complex data sets

Proficiency in Microsoft Excel and data manipulation

Strong written and verbal communication skills with the ability to present data and insights clearly to non-technical stakeholders

Experience with marketing automation platforms and customer relationship management (CRM) systems

Knowledge of statistical analysis and testing methodologies

Bachelor's degree in marketing, business, data science, statistics or a related field

Attention to detail and strong organisational skills

Preferred: Experience with SQL or basic programming languages; Familiarity with marketing attribution models; Background in e-commerce or digital marketing performance

Fluent in English and Chinese to effectively communicate with Chinese-speaking clients