Digital Marketing Specialist

ADI Resourcing; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

ADI Resourcing is seeking a Digital Marketing Specialist in Kuala Lumpur to manage and optimize ad campaigns across Google, Facebook, and TikTok, while collaborating with design teams to create effective materials.

You will monitor performance, report insights, and adjust strategies to improve ROI, with daily client communication and market trend analysis driving decisions.

Qualifications

• Bachelor's degree or higher with 3+ years in internet advertising.
• Strong data analysis skills and ability to derive actionable ad strategies.
• Proficiency with Google, Facebook, and TikTok ads platforms; other platforms a plus.

Responsibilities

• Manage and optimize ad campaigns on Google, Facebook, and TikTok.
• Create advertising materials and coordinate with design teams.
• Monitor performance, generate reports, and optimize ROI.
• Communicate with clients daily to align on goals and present solutions.
• Track market trends and adjust strategies accordingly.

Skills

Data analysis

Advertising strategy

Market analysis

Client communication

Self-motivation

Education

Bachelor's degree or higher

Tools

Google Ads

Facebook Ads

TikTok Ads

Other platforms

Job description

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the job Digital Marketing Specialist

Job Description:

• Responsible for the company's product advertising on platforms such as Google, Facebook, and TikTok, including operating and optimizing ad placements, developing ad placement mechanisms and strategies for different products, analyzing ad data, and summarizing experience.
• Responsible for creating advertising materials and assisting the design team in creating ad materials that meet the characteristics of the client's industry and comply with the corresponding media platform standards, including but not limited to text, images, and videos, optimizing materials based on their click and conversion rates.
• Monitor daily/weekly/monthly advertising data, output data analysis reports, continuously adjust and optimize advertising plans based on ad data, such as bidding, targeting, and creative, effectively improve ROI and achieve KPI.
• Some clients require daily communication to understand their latest needs, update advertising direction in a timely manner, have certain proposal capabilities, and provide complete solution PPTs based on client needs.
• Keep a keen sensitivity to the market, collect, summarize, and analyze market information during the product marketing process through various online and offline channels, and keep abreast of industry trends.

Job Requirements:

• Bachelor's degree or above, three or more years of relevant experience in internet advertising, with experience in the app industry and finance industry preferred.
• Good data analysis skills, high sensitivity to data changes, and the ability to use data analysis to identify problems and formulate corresponding advertising strategies.
• Proficient in operating ad platforms such as Google, Facebook, and TikTok, and experience in more media platform advertising is a plus.
• Strong learning ability, independent thinking, systematic thinking, and self-driven.
• Have certain market analysis capabilities, can use various information platforms to obtain industry data, conduct customer analysis, and serve the effect.