Online Marketing Campaigns Specialist

Monee; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Monee in Malaysia seeks a results-driven Digital Marketing Specialist to plan, execute and optimise online campaigns across Meta, Google, TikTok, and RTB, driving acquisition, conversion and retention.

You will monitor performance using CPA, CPL, ROAS, CTR and CVR, conduct A/B tests, collaborate with Creative and Content teams, localise campaigns for Malaysia, and manage budgets to maximise ROI.

Qualifications

• 1–4+ years in digital marketing / performance marketing / online marketing
• Experience managing campaigns across Meta, Google, TikTok, and other digital channels
• Strong understanding of CPA, CPL, ROAS, CTR, CVR and optimisation based on data
• Data-driven mindset with ability to analyse performance and translate insights into strategies
• Familiar with GA, GTM, Looker Studio and tracking/attribution setups
• Proven ability to manage end-to-end campaign execution including planning, budgeting, optimisation and reporting
• Ability to work with creative teams on ad creatives, messaging and A/B testing frameworks
• Strong understanding of Malaysia digital landscape, audience behaviour and local trends
• Good cross-functional communication with Product, Tech, Creative and Regional teams
• Thrives in fast-paced, performance-driven environment and manages multiple campaigns

Responsibilities

• Plan, execute, and optimise online marketing campaigns across key channels (Meta, Google, TikTok, RTB)
• Manage paid media strategies to drive acquisition, conversion, and retention
• Monitor and optimise campaign performance using KPIs like CPA, CPL, ROAS, CTR, CVR
• Conduct A/B testing on creatives, audiences, and landing pages
• Collaborate with Creative and Content teams for high-performing ad creatives and messaging
• Work with KOL, PR, and Brand teams for integrated campaign execution
• Localise regional campaigns for Malaysia market behaviour and trends
• Manage and allocate media budgets to maximise ROI

Skills

Meta Ads

Google Ads

TikTok Ads

Campaign optimization

A/B testing

Data analytics

Tools

Google Analytics

Google Tag Manager

Looker Studio

Job description

About The Team

Our Marketing team drives end-to-end digital growth strategies to increase user acquisition, engagement, and revenue across all online channels. The Online Marketing function plays a critical role in scaling performance through data‑driven campaigns, strategic media planning, and continuous optimisation.

Job Description

• Plan, execute, and optimise online marketing campaigns across key channels (Meta, Google, TikTok, RTB)
• Manage paid media strategies to drive acquisition, conversion, and retention
• Monitor and optimise campaign performance based on KPIs such as CPA, CPL, ROAS, CTR, CVR
• Conduct A/B testing on creatives, audience targeting, and landing pages to improve performance
• Collaborate with Creative and Content teams to develop high‑performing ad creatives and messaging
• Work closely with KOL, PR, and Brand teams to ensure integrated campaign execution
• Localise regional campaigns to fit the Malaysia market behaviour and trends
• Manage and allocate media budgets efficiently to maximise ROI

Requirements

• 1–4+ years of experience in digital marketing / performance marketing / online marketing (experience in e‑commerce, fintech, or marketplace is a plus)
• Strong hands‑on experience managing campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital channels
• Solid understanding of key metrics such as CPA, CPL, ROAS, CTR, CVR, and ability to optimise campaigns based on performance data
• Data‑driven mindset with the ability to analyse campaign performance, identify insights, and translate them into actionable strategies
• Familiar with tools such as Google Analytics, Google Tag Manager, Looker Studio (Data Studio), and tracking/attribution setups
• Proven ability to manage end‑to‑end campaign execution, including planning, budget allocation, optimisation, and reporting
• Ability to work closely with creative teams to develop high‑performing ad creatives, messaging, and A/B testing frameworks
• Strong understanding of the Malaysia digital landscape, audience behaviour, and local trends
• Good communication skills with experience working cross‑functionally with Product, Tech, Creative, and Regional teams
• Able to thrive in a fast‑paced, performance‑driven environment, managing multiple campaigns and timelines effectively