Performance Marketing Intern

Shakalakaa; Kuala Lumpur; On-site; MYR 13,000 - 20,000; Part time

Job summary

Shakalakaa is seeking a motivated Performance Marketing Intern to gain hands-on experience in managing paid social media campaigns across platforms such as Meta and TikTok. You will assist in setting up campaigns, tracking budgets, and optimizing performance to drive ROI.

You will also create visual ad assets and contribute to performance reporting, analyses, and insights for client reviews. This role emphasizes learning, data-driven decision making, and collaboration with senior team members.

Qualifications

• Foundational interest in social media marketing and digital platforms.
• Minimum SPM holder; current student or recent graduate in Marketing, Digital Media, Business or Communications is a plus.
• Basic working knowledge of design/editing tools (Canva, CapCut, Adobe PS, Illustrator, Premiere Pro) to create ad visuals.
• Strong willingness to learn, attention to detail, and comfort with data and metrics.
• Proficient in English and Mandarin; Malay is a bonus.

Responsibilities

• Assist in setting up, launching, and managing paid social media campaigns (Meta, TikTok, etc.).
• Contribute ideas for ad concepts, creative angles, and targeting approaches.
• Prepare ad strategies, performance slides, and data insights for client reviews.
• Monitor ad performance daily and implement targeting, bidding, and budget adjustments.
• Gather metrics and draft weekly/monthly performance reports.
• Conduct competitor and market research on ad trends and best practices.
• Design and adapt visual ad creatives for testing and conversion.
• Write conversion-focused ad copy for target audiences.
• Collaborate with senior teammates to meet client KPIs and deliverables.
• Help maintain campaign records and team communications.

Skills

Social media marketing

Campaign optimization

Data analysis

Creative thinking

English & Mandarin proficiency

Education

SPM holder

Student or recent graduate in Marketing / Digital Media / Business / Communications

Tools

Canva

CapCut

Adobe Photoshop

Illustrator

Premiere Pro

Job description

We are looking for a motivated Performance Marketing Intern to gain hands‑on experience managing and optimizing paid advertising campaigns across various social media platforms. In this learning-focused role, you will assist the performance team in driving Return on Investment (ROI) and supporting campaign goals from awareness down to conversion. Beyond assisting with technical campaign setup, including budget tracking, targeting, and daily performance monitoring, you will also contribute by generating essential visual ad assets (both static graphics and short video edits) for performance testing. Your passion for digital ads, combined with a balance of analytical curiosity and visual execution, will help drive client campaign success.

Key Resposibilities

• Assist in setting up, launching, and managing paid social media campaigns across platforms (Meta, TikTok, etc.).
• Participate in campaign strategy sessions, contributing fresh ideas for ad concepts, creative angles, and targeting approaches.
• Help prepare ad strategies, performance slides, and data insights for client presentations and reviews.
• Assist in daily monitoring of ad performance metrics, learning how to execute optimizations in targeting, bidding, and budget pacing.
• Help gather campaign metrics and draft weekly/monthly performance reports to track conversion metrics and extract actionable insights.
• Conduct competitor and market research to identify ad creative trends, hooks, and industry best practices.
• Assist in designing and adapting visual ad creatives (static graphics and simple video edits) optimized for performance testing and conversion.
• Help write conversion-focused ad copy tailored to specific target audiences and campaign goals.
• Work closely with senior team members to understand client KPIs and assist in carrying out project deliverables smoothly.
• Support team communication regarding campaign progress, assisting in keeping account performance records organized and up to date.

Job Requirements

• Foundational interest and understanding of social media marketing, paid advertising concepts, and digital platforms.
• Minimum SPM holder; current student or recent graduate in Marketing, Digital Media, Business, Communications is a plus.
• Basic working knowledge of design and editing tools (e.g., Canva, CapCut, Adobe Photoshop, Illustrator, or Premiere Pro) to generate basic ad visuals.
• Strong willingness to learn, high attention to detail, and comfort working with basic data and metrics.
• Creative mindset paired with strong organization, problem-solving skills, and the ability to manage tasks efficiently in a fast-paced setting.
• Proficient in both written and spoken English and Mandarin; proficiency in Malay is a bonus.
• Commitment to an internship period of three months or longer is preferred.