Digital Marketing & Performance Executive

MR AWNING BATU PAHAT SDN BHD; Batu Pahat; On-site; MYR 45,000 - 78,000; Full time

Job summary

MR Awning Batu Pahat Sdn Bhd invites a Digital Marketing & Performance Executive to drive performance marketing, lead gen and data-driven campaign management in Malaysia. You will convert ad spend into quality leads, appointments and business opportunities for the Sales Team, while collaborating with the Video Editor to craft high-performing creatives.

The ideal candidate has hands-on experience with Meta Ads Manager, lead generation campaigns and analytics, and can optimise CPL, CTR, CPM and

Qualifications

• 1–3 years of hands-on digital marketing experience.
• Experience with performance marketing and data-driven campaigns.
• Familiarity with Meta Ads Manager and other ad platforms.
• Ability to test ideas and optimise campaigns.
• Knowledge of CPL, CTR, CPM, ROAS metrics.
• Experience with high-ticket service industries is a plus.

Responsibilities

• Plan, launch, manage and optimise Meta Ads (Facebook & Instagram).
• Generate qualified leads and appointments for the Sales Team.
• Assist in managing and optimising TikTok Ads and Google Ads campaigns.
• Monitor advertising performance including CPL, CTR, CPM, conversion rate and ROAS.
• Analyse campaign data and continuously improve campaign performance.
• Conduct A/B testing for audiences, creatives, offers and angles.
• Identify winning and underperforming advertisements and recommend improvements.
• Work with Video Editor to develop high-performing advertising creatives.
• Prepare clear briefs, campaign ideas and marketing angles for video production.
• Conduct competitor and market research.
• Track marketing performance across the full customer journey.
• Collaborate with Sales to improve lead quality and performance.
• Prepare weekly and monthly marketing performance reports.

Skills

Meta Ads Manager

Lead generation

A/B testing

Analytics

Google Analytics / conversion tracking

TikTok Ads

Google Ads

Tools

Meta Ads Manager

Job description

Digital Marketing & Performance Executive

We are looking for a Digital Marketing & Performance Executive to join MR Awning Batu Pahat Sdn Bhd.

This role focuses on performance marketing, lead generation and data-driven campaign management. You will be responsible for turning advertising budgets into quality leads, appointments and business opportunities for the company.

We are looking for someone who is hands-on, analytical, willing to test new ideas and continuously improve marketing performance.

Key responsibilities

• Plan, launch, manage and optimise Meta Ads (Facebook & Instagram)
• Generate qualified leads and appointments for the Sales Team
• Assist in managing and optimising TikTok Ads and Google Ads campaigns
• Monitor advertising performance including CPL, CTR, CPM, Conversion Rate and ROAS
• Analyse campaign data and continuously improve campaign performance
• Conduct A/B testing for audiences, creatives, offers, hooks and advertising angles
• Identify winning and underperforming advertisements and recommend improvements
• Work closely with our Video Editor to develop high-performing advertising creatives
• Prepare clear creative briefs, campaign ideas and marketing angles for video/content production
• Conduct competitor and market research
• Track marketing performance across the full customer journey:
• Work closely with the Sales Team to understand lead quality and improve marketing performance
• Prepare weekly and monthly marketing performance reports
• Recommend improvements based on campaign data and actual business results

About you

• 1-3 years experience in Digital Marketing / Performance Marketing
• Hands-on experience with Meta Ads Manager (Facebook & Instagram)
• Experience creating, launching and optimising lead generation campaigns
• Able to understand CPL, CTR, CPM, Conversion Rate and ROAS
• Strong analytical and performance-driven mindset
• Able to identify campaign problems and recommend solutions
• Basic knowledge of TikTok Ads and Google Ads is preferred
• Candidates with hands-on TikTok Ads or Google Ads experience will have an advantage
• Experience with Google Analytics / conversion tracking is an advantage
• Basic knowledge of SEO and Google Business Profile is an advantage
• Understanding of retargeting and marketing funnels is an advantage
• Willing to learn AI marketing, marketing automation and new digital marketing tools
• Able to work independently, take ownership and continuously improve performance
• Experience in construction, renovation, property, interior design, automotive, solar, home improvement or other high-ticket service industries is an advantage

What we’re looking for

We are NOT looking for someone who only focuses on social media posting, graphic design or creating content.

We are looking for someone who wants to understand:

You do not need to be an expert in every digital marketing platform.

Strong Meta Ads fundamentals, a performance-driven mindset, analytical ability and willingness to learn are more important to us.

What we offer

• Real advertising budget to manage and optimise
• Opportunity to learn Meta Ads, TikTok Ads, Google Ads, AI marketing and marketing automation
• Direct exposure to business and sales performance
• Career development and performance review
• Opportunity to grow together with the company

Before you apply

Shortlisted candidates may be required to complete a simple Digital Marketing Practical Assessment.

Candidates with previous paid advertising experience should be prepared to explain:

• Advertising platforms managed
• Advertising budget managed
• Campaign objectives
• Leads or results generated
• CPL / ROAS or other relevant performance metrics
• What you personally did to optimise the campaign

If you enjoy analysing numbers, testing new ideas, improving campaigns and turning advertising into real business results, we would like to hear from you.