Digital Marketing Executive

Mahnaz Food Sdn Bhd; Petaling Jaya; On-site; MYR 56,000 - 89,000; Full time

Job summary

Mahnaz Food Sdn Bhd is seeking a Digital Marketing Executive (Performance Marketing) to manage and optimize paid campaigns across Meta and TikTok. You’ll oversee multiple accounts, drive measurable sales and leads, and ensure budgets deliver the best ROI.

Work with content, e-commerce, and management teams to maximize campaign performance. You will develop audience strategies, conduct A/B tests, and report results with actionable insights, staying ahead of trends across Meta and TikTok in a

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Business, Mass Communication, or a related field.
• 2–4 years of hands-on experience managing paid advertising on Meta and TikTok.
• Proven track record delivering measurable results through digital campaigns.
• Strong understanding of Meta Business Manager, Pixel, segmentation, conversion tracking, and optimization.
• Experience managing advertising budgets and data-driven decision making.
• Excellent analytical skills to interpret metrics and derive insights.
• Proficient in Excel, Google Sheets, and digital reporting tools.
• Good communication in English and Bahasa Malaysia.

Responsibilities

• Plan, execute, monitor, and optimize paid campaigns across Meta Ads Manager and TikTok Ads Manager.
• Manage advertising budgets across multiple brands (retail and F&B) to maximize ROAS and other metrics.
• Scale campaigns and improve underperforming ones through data analysis.
• Develop audience targeting strategies including custom and lookalike audiences.
• Execute Click-to-WhatsApp, Lead Generation, Website Conversion, and Sales campaigns.
• Conduct A/B testing on creatives, copy, audiences, placements, and objectives.
• Maintain Meta Pixel, Conversion API, datasets, and product catalogues for accurate tracking.
• Collaborate with content and creative teams to provide performance insights.
• Monitor performance daily and prepare actionable optimization reports.
• Stay updated with latest digital marketing trends and platform updates.

Skills

Meta Ads Manager

TikTok Ads Manager

ROAS optimization

Campaign optimization

A/B testing

Meta Pixel

Conversion API

Audience segmentation

Reporting & analytics

Excel & Google Sheets

English & Bahasa Malaysia

Education

Bachelor’s/Diploma in Marketing or related field

Tools

Meta Business Manager

GA4

GTM

Job description

Gulsanco Sdn. Bhd. is a fast-growing Malaysian company headquartered in Shah Alam, operating across multiple business segments, including retail, wholesale, bakery, and restaurants. Through Mahnaz Food, we offer a growing range of food products distributed across retail and modern trade channels.

As part of our ongoing transformation and expansion, we are strengthening our organization and building the capabilities needed to support the continued growth of Mahnaz Food and our wider business operations.

Joining Mahnaz Food means working with a growing food brand that operates across multiple sales channels. The organization values strong relationships with key retail partners and focuses on consistent product availability and quality.

Role Description

We are looking for a results-driven Digital Marketing Executive (Performance Marketing) to manage and optimize our paid advertising campaigns across Meta (Facebook & Instagram) and TikTok. In this role, you will oversee multiple advertising accounts, maximize campaign performance, and drive measurable sales, leads, and business growth through data-driven marketing strategies.

Working closely with the content, e-commerce, and management teams, you will be responsible for ensuring every marketing budget delivers the highest possible return on investment.

• Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
• Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
• Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
• Develop audience targeting strategies, including custom audiences, lookalike audiences, retargeting, and conversion campaigns.
• Execute Click-to-WhatsApp, Lead Generation, Website Conversion, and Sales campaigns to increase qualified leads and revenue.
• Conduct A/B testing on creatives, ad copy, audiences, placements, and campaign objectives to improve performance.
• Manage and maintain Meta Pixel, Conversion API (preferred), datasets, and product catalogues to ensure accurate tracking and reporting.
• Collaborate with the content and creative teams by providing performance insights and creative recommendations based on campaign data.
• Monitor campaign performance daily and prepare regular reports with actionable recommendations for continuous improvement.
• Stay updated with the latest digital marketing trends, platform updates, and best practices across Meta and TikTok.

Requirements

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business, Mass Communication, or a related field.
• Minimum 2–4 years of hands‑on experience managing paid advertising campaigns on Meta and TikTok.
• Proven track record of delivering measurable results through successful digital marketing campaigns.
• Strong understanding of Meta Business Manager, Meta Pixel, audience segmentation, conversion tracking, and campaign optimization.
• Experience managing advertising budgets and making data-driven decisions to maximize campaign performance.
• Excellent analytical skills with the ability to interpret campaign metrics and generate actionable insights.
• Proficient in Microsoft Excel, Google Sheets, and digital reporting tools.
• Good communication skills in English and Bahasa Malaysia.

Preferred Qualifications

• Meta Blueprint and/or TikTok Academy Certification.
• Experience managing advertisements for retail, F&B, e-commerce, or multi‑brand businesses.
• Familiarity with Shopee Ads, Lazada Sponsored Ads, and TikTok Shop Ads.
• Basic knowledge of Google Analytics (GA4), Google Tag Manager (GTM), or Conversion API is an added advantage.
• Self‑motivated, detail‑oriented, and able to manage multiple campaigns simultaneously in a fast-paced environment.