Digital Ads Manager

Radii Global; Puchong; On-site; MYR 60,000 - 100,000; Full time

Job summary

Radii Global is looking for a Digital Ads Manager to plan, launch, optimise, and report paid campaigns across Meta, TikTok, Google, and LinkedIn for client accounts and the agency. You will work with pixel tracking, conversion events, and A/B testing to maximise ROAS.

The role requires 1–2 years of hands-on experience in paid digital advertising, proficiency in GA4/GTMs, and familiarity with Meta/TikTok/Google/LiNKedin platforms. Expect monthly budgets ranging across client accounts.

Qualifications

• 1–2 years hands-on paid digital advertising experience.
• Certified in Meta Blueprint and/or Google Ads preferred.
• Proficient in analytics and reporting tools (GA4, GTM).

Responsibilities

• Plan and execute paid campaigns across Meta, TikTok, Google, and LinkedIn.
• Set up, manage and optimise ad accounts, pixels and conversions.
• Conduct A/B tests on creatives, copy, audiences and landing pages.
• Monitor performance and optimise to improve ROAS and CPL.
• Produce weekly/monthly performance reports with insights and recommendations.
• Brief creatives on formats, copy angles, and hooks.
• Manage monthly ad budgets across multiple client accounts.
• Stay updated on platform changes and new ad formats.
• Manage agency’s own paid campaigns for lead generation.

Skills

Paid ads management

GA4 proficiency

Google Ads

Meta Business Suite

TikTok Ads Manager

Data analysis

Excel / Sheets

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics 4

Google Tag Manager

Job description

The Digital Ads Manager is a data-driven growth engine. You will plan, launch, optimise, and report on paid social and search campaigns across Meta, TikTok, Google, and LinkedIn — both for clients and for the agency itself. You love numbers, live in ads managers, and are never satisfied until ROAS is climbing.

Key responsibilities

Plan and execute paid advertising campaigns across Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads, and LinkedIn Ads

Set up, manage, and optimise ad accounts, pixel tracking, and conversion events

Conduct A/B testing on ad creatives, copy, audiences, and landing pages

Monitor daily campaign performance and make real-time optimisations to improve ROAS and CPL

Produce weekly and monthly performance reports with clear insights and recommendations for clients

Brief the creative team on ad creatives required — formats, sizes, copy angles, and hooks

Manage monthly ad budgets ranging from MYR 3,000 to MYR 50,000 across multiple client accounts

Stay updated on algorithm changes, platform policies, and new ad formats across all channels

Manage the agency's own paid acquisition campaigns for lead generation

About you

Minimum 1–2 years of hands‑on paid digital advertising experience

Certified in Meta Blueprint and/or Google Ads (preferred)

Proficient in Meta Business Suite, TikTok Ads Manager, Google Ads, and LinkedIn Campaign Manager

Strong understanding of pixel implementation, conversion tracking, and attribution models

Experience managing multiple client ad accounts simultaneously

Ability to analyse data and translate insights into clear, actionable recommendations

Proficient in Google Analytics 4 (GA4) and Google Tag Manager

Strong Excel / Google Sheets skills for budget tracking and reporting

What can I earn as an Advertising Manager