Senior Content & Social Growth Lead

Coolmate; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Coolmate in Malaysia seeks a Senior Content & Social Development Executive to architect and scale a data-driven content ecosystem across TikTok, Shopee, and website channels. You will collaborate with creators, affiliates, and internal teams to drive attention, engagement, and revenue growth.

The role focuses on developing content pillars, managing a content calendar, and optimizing organic reach, with emphasis on performance marketing alignment and scalable content systems.

Qualifications

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in: Direct-to-Consumer (D2C) Brands, Ecommerce, Sportswear Brands, Lifestyle Brands.

Responsibilities

• Develop the Content Strategy for the Malaysian market.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.
• Plan weekly content production and distribution.
• Coordinate content resources from Production Team, Creators, Affiliates, Communities, and UGC.
• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Monitor and optimize content performance and engagement.
• Collaborate with the Performance Marketing Team to scale winning content.

Skills

Content marketing

Social media management

Influencer & creator partnerships

Data-driven decision making

Project management

TikTok ecosystem

Instagram Reels knowledge

Ecommerce / D2C familiarity

Creative briefs

Job description

Coolmate in Malaysia seeks a Senior Content & Social Development Executive to architect and scale a data-driven content ecosystem across TikTok, Shopee, and website channels. You will collaborate with creators, affiliates, and internal teams to drive attention, engagement, and revenue growth.

The role focuses on developing content pillars, managing a content calendar, and optimizing organic reach, with emphasis on performance marketing alignment and scalable content systems.