Creator & Affiliate Growth Lead

Coolmate; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Coolmate in Malaysia is seeking a Creator & Affiliate Executive to build and operate Coolmate’s Creator, Influencer, and Affiliate ecosystem, driving revenue through Creator-led Commerce. This role turns Running Clubs, Pickleball Communities, Fitness Communities, Micro Creators, and Affiliates into scalable content channels for brand growth.

Work with the Marketing team to run campaigns on TikTok Shop, Shopee, and the Website, recruiting creators, managing affiliates, and analyzing performance

Qualifications

• 1–3 years in influencer/affiliate marketing or creator management.
• Experience working with creators/influencers directly.
• Preferred experience with ecommerce/D2C brands.

Responsibilities

• Identify, recruit, and onboard creators aligned with Coolmate’s brand.
• Build and maintain a comprehensive Creator Database in Malaysia.
• Expand creator networks across running, pickleball, fitness, lifestyle, and campus creators.
• Recruit and onboard Affiliate Partners and guide them to drive sales performance.
• Collaborate with Marketing to execute Creator Marketing campaigns and track performance.

Skills

Creator scouting

Influencer marketing

Affiliate marketing

Creator management

Relationship building

TikTok Shop operations

Content collaboration

Negotiation

Data tracking & analysis

Job description

Coolmate in Malaysia is seeking a Creator & Affiliate Executive to build and operate Coolmate’s Creator, Influencer, and Affiliate ecosystem, driving revenue through Creator-led Commerce. This role turns Running Clubs, Pickleball Communities, Fitness Communities, Micro Creators, and Affiliates into scalable content channels for brand growth.

Work with the Marketing team to run campaigns on TikTok Shop, Shopee, and the Website, recruiting creators, managing affiliates, and analyzing performance