TikTok Growth & Content Strategist

Private Advertiser; Sungai Buloh; On-site; MYR 33,000 - 58,000; Full time

Job summary

Private Advertiser seeks a dynamic TikTok content creator in Malaysia to grow the brand's presence and craft engaging short-form videos. You will research trends, script, shoot and edit content, and optimize hooks and storytelling for viewer retention.

The role requires 1–3 years of experience in TikTok or social media, strong editing skills in CapCut or Premiere Pro, and a portfolio of TikTok content. You may also contribute to campaigns and live events as needed.

Qualifications

• 1–3 years experience in TikTok, social media or content creation preferred.
• Strong understanding of Malaysian TikTok culture and trends.
• Strong short-form video shooting and editing skills.
• Proficient in CapCut; Premiere Pro or equivalent is an advantage.
• Able to develop concepts and scripts independently.
• Understand hooks, storytelling, pacing and retention.
• Creative, fast-moving and comfortable testing new ideas.
• Portfolio of TikTok / short-form content strongly preferred.
• Comfortable appearing on camera is an advantage.

Responsibilities

• Manage and grow the company's TikTok presence
• Research TikTok trends, competitors, viral formats and emerging content opportunities
• Develop weekly and monthly TikTok content plans
• Conceptualise, script, shoot and edit short-form video content
• Create strong hooks, captions and storytelling formats optimised for viewer retention
• Publish and manage TikTok content consistently
• Monitor TikTok analytics including views, watch time, retention, engagement and follower growth
• Identify winning content formats and continuously optimise future content
• Support TikTok campaigns, TikTok Shop, affiliate and livestream initiatives where required
• Work closely with Marketing and Creative teams to ensure content supports brand and commercial objectives

Skills

TikTok

Social media

Content creation

Tools

CapCut

Premiere Pro

Job description

Private Advertiser seeks a dynamic TikTok content creator in Malaysia to grow the brand's presence and craft engaging short-form videos. You will research trends, script, shoot and edit content, and optimize hooks and storytelling for viewer retention.

The role requires 1–3 years of experience in TikTok or social media, strong editing skills in CapCut or Premiere Pro, and a portfolio of TikTok content. You may also contribute to campaigns and live events as needed.