CONTENT & SOCIAL DEVELOPMENT EXECUTIVE (SENIOR)

Coolmate; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Coolmate in Malaysia seeks a Senior Content & Social Development Executive to architect and scale a data-driven content ecosystem across TikTok, Shopee, and website channels. You will collaborate with creators, affiliates, and internal teams to drive attention, engagement, and revenue growth.

The role focuses on developing content pillars, managing a content calendar, and optimizing organic reach, with emphasis on performance marketing alignment and scalable content systems.

Qualifications

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in: Direct-to-Consumer (D2C) Brands, Ecommerce, Sportswear Brands, Lifestyle Brands.

Responsibilities

• Develop the Content Strategy for the Malaysian market.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.
• Plan weekly content production and distribution.
• Coordinate content resources from Production Team, Creators, Affiliates, Communities, and UGC.
• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Monitor and optimize content performance and engagement.
• Collaborate with the Performance Marketing Team to scale winning content.

Skills

Content marketing

Social media management

Influencer & creator partnerships

Data-driven decision making

Project management

TikTok ecosystem

Instagram Reels knowledge

Ecommerce / D2C familiarity

Creative briefs

Job description

Job Title: Content & Social Development Executive (Senior)

Department: Marketing Malaysia

Reports To: Marketing Country Lead (Malaysia)

Scope of Responsibility:

• Responsible for managing the overall content ecosystem and social media channels
• Collaborate closely with the Creator & Affiliate Team, Community Growth Agency, and Production Team in Vietnam

2. Role Purpose

The Content & Social Development Executive is responsible for building and scaling a content ecosystem that helps establish Coolmate as a widely recognized Performance Lifestyle brand in Malaysia.

This role transforms Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

3. Key Responsibilities

• Develop the Content Strategy for the Malaysian market.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.

B. Content Engine Operations (40%)

• Plan weekly content production and distribution.
• Coordinate content resources from:
  • Production Team
  • Creators
  • Affiliates
  • Communities
  • User-Generated Content (UGC)
• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Ensure content output meets growth objectives.

C. Social Performance & Organic Growth Optimization (30%)

• Monitor and evaluate content performance.
• Identify and scale high-performing content formats.
• Optimize social engagement and organic reach.
• Collaborate with the Performance Marketing Team to scale winning content.
• Recommend new content initiatives based on data-driven insights.

4. Authority & Decision-Making Rights

• Recommend content strategies for the Malaysian market.
• Propose and execute new content experiments.
• Request support from Production and Design teams.
• Evaluate creator-generated content performance.
• Recommend budgets for content production initiatives.

5. Key KPIs

Content KPIs

• Number of Content Assets Produced per Week
• Number of UGC Content Pieces
• Number of Creator Network Content Pieces

Social KPIs

Growth KPIs

• Cost per Winning Content

6. Reporting Requirements

• Weekly Content Performance Report
• Monthly Content Insights Report

7. Key Qualifications & Competencies

Experience

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in:
• Direct-to-Consumer (D2C) Brands
• Ecommerce
• Sportswear Brands
• Lifestyle Brands

Core Competencies

• Strong understanding of user behavior across social platforms.
• Ability to translate customer insights into compelling content ideas.
• Ability to develop content pillars and strategic content frameworks.
• Ability to design scalable content systems rather than isolated content pieces.
• Deep understanding of the TikTok ecosystem.
• Strong knowledge of Instagram Reels.
• Understanding of social commerce behavior.

Creative Development

• Ability to write effective creative briefs.
• Strong capability in evaluating content quality.
• Ability to guide visual direction and storytelling.

Data & Optimization

• Analyze content performance and effectiveness.
• Make data-driven decisions and recommendations.

Project Management

• Manage timelines and output quality effectively.