Social Media Growth Lead - Malaysia

Laku6.com; Subang Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Carousell Mobile Malaysia is seeking a passionate Social Media & Content lead to own our presence on Instagram, TikTok, Facebook and beyond. You will plan, create, and run a content engine that drives engagement and demand for Malaysia, aligning with promotions, launches and seasonal moments.

This role focuses on content strategy, with exposure to business growth and partnerships. You should already know what good content looks like and be ready to build our social program from the ground up,

Qualifications

• Genuinely passionate about social media and content.
• Proven experience creating content and/or running social media channels.
• A strong sense of what good content and social strategy looks like, able to work independently.
• Comfortable with CapCut, Canva, or similar and shooting/editing short-form video.

Responsibilities

• Own and run Carousell Mobile Malaysia's social media presence across Instagram, TikTok, Facebook, and other relevant platforms.
• Plan and execute a content calendar aligned to business priorities (promotions, launches, seasonal moments).
• Create and/or direct short-form video, photo, and copy content that reflects the brand and drives engagement.
• Build and own the social media strategy for Malaysia, bringing our presence up to the same standard as Carousell Group's Singapore and Indonesia teams.
• Stay on top of platform trends and adapt content formats quickly (Reels, TikTok trends, emerging formats).
• Track content and channel performance (engagement, reach, follower growth, content-driven leads) and use the data to keep improving.
• Work directly with the Malaysia lead on business growth initiatives and partnerships.

Skills

Social media management

Content creation

Video editing

Bahasa Malaysia & English writing

Tools

CapCut

Canva

Job description

Carousell Mobile Malaysia is seeking a passionate Social Media & Content lead to own our presence on Instagram, TikTok, Facebook and beyond. You will plan, create, and run a content engine that drives engagement and demand for Malaysia, aligning with promotions, launches and seasonal moments.

This role focuses on content strategy, with exposure to business growth and partnerships. You should already know what good content looks like and be ready to build our social program from the ground up,