Senior Content & Social Development Executive (MALAYSIA)

CNK Consulting Vietnam; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

CNK Consulting Vietnam is seeking a Senior Executive for the Malaysia Marketing team. Build and scale a content ecosystem to establish a performance lifestyle brand in Malaysia, turning communities, creators and UGC into a sustainable engine for attention, engagement, and revenue growth across TikTok Shop, Shopee, and Website channels.

The role emphasizes developing content pillars, managing weekly production, and driving organic growth with data-driven insights in collaboration with the

Qualifications

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in Direct-to-Consumer (D2C) Brands, Ecommerce, Sportswear Brands, or Lifestyle Brands.

Responsibilities

• Develop the Content Strategy for the Malaysian market.
• Plan weekly content production and distribution.
• Coordinate content resources from Production Team, Creators, Affiliates, Communities, and UGC.
• Monitor and optimize social performance and organic growth.
• Collaborate with Performance Marketing to scale winning content.
• Provide weekly and monthly content performance insights.

Skills

Content Strategy

Social Media Management

Influencer Marketing

Content Analytics

Project Management

Job description

• Content & Social Strategy Development (30%)

Job Description

Level: Senior Executive

Department: Marketing Malaysia

Reports To: Marketing Country Lead (Malaysia)

Direct Reports: 0–2

Scope: Malaysia Market

Role Purpose

Build and scale a content ecosystem that helps establish [Brand Name] as a widely recognized Performance Lifestyle brand in Malaysia. Transform Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

Key Responsibilities

• Content & Social Strategy Development (30%)
• Develop the Content Strategy for the Malaysian market.
• Define content pillars for different customer segments.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.
• Content Engine Operations (40%)
• Plan weekly content production and distribution.
• Coordinate content resources from: Production Team, Creators, Affiliates, Communities, and User-Generated Content (UGC).
• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Ensure content output meets growth objectives.
• Social Performance & Organic Growth Optimization (30%)
• Monitor and evaluate content performance.
• Identify and scale high-performing content formats.
• Optimize social engagement and organic reach.
• Collaborate with the Performance Marketing Team to scale winning content.
• Recommend new content initiatives based on data-driven insights.

Authority & Decision-Making Rights

• Recommend content strategies for the Malaysian market.
• Propose and execute new content experiments.
• Request support from Production and Design teams.
• Evaluate creator-generated content performance.
• Recommend budgets for content production initiatives.

Key KPIs

Content KPIs

• Number of Content Assets Produced per Week
• Number of UGC Content Pieces
• Number of Creator Network Content Pieces
• Content Publishing Rate

Social KPIs

• Organic Reach
• Video Views
• Engagement Rate
• Follower Growth

Growth KPIs

• Winning Content Rate
• Content Contribution Revenue
• Content-Driven Traffic
• Cost per Winning Content

Reporting Requirements

• Weekly Content Performance Report
• Weekly Social Growth Report
• Monthly Content Insights Report
• Monthly Content Direction Recommendations

Experience

Qualifications

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in Direct-to-Consumer (D2C) Brands, Ecommerce, Sportswear Brands, or Lifestyle Brands.

Core Competencies

Consumer Understanding

• Strong understanding of user behavior across social platforms.
• Ability to translate customer insights into compelling content ideas.

Content Strategy

• Ability to develop content pillars and strategic content frameworks.
• Ability to design scalable content systems rather than isolated content pieces.

Trend & Platform Understanding

• Deep understanding of the TikTok ecosystem.
• Strong knowledge of Instagram Reels.
• Understanding of social commerce behavior.

Creative Development

• Ability to write effective creative briefs.
• Strong capability in evaluating content quality.
• Ability to guide visual direction and storytelling.

Data & Optimization

• Analyze content performance and effectiveness.
• Identify winning content formats.
• Make data-driven decisions and recommendations.

Project Management

• Coordinate multiple content resources simultaneously.
• Manage timelines and output quality effectively.

Note: We appreciate all applications; however, only shortlisted candidates will be contacted

Required Skills

Development