Social Media Lead — Strategy, Growth & Content Systems

PU Prime; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Job summary

PU Prime in Kuala Lumpur is seeking a seasoned Social Media Strategist to own end-to-end content strategy across TikTok, LinkedIn, X, YouTube, Facebook and Instagram. You will translate brand directions into native platform content that drives engagement and growth, while aligning with broader marketing objectives.

You will lead content planning, define platform-specific storytelling, review creative output, and optimize performance through structured experiments.

Qualifications

• Experience creating platform-specific content strategies.
• Ability to translate campaigns into native formats.
• Strong editorial judgment and storytelling skills.

Responsibilities

• Own end-to-end social media strategy and content planning across all platforms.
• Translate brand campaigns into platform-specific content directions.
• Define content pillars, messaging frameworks, hooks, and narratives per platform.
• Ensure content is adapted natively for TikTok, LinkedIn, X, YouTube, Facebook and Instagram.
• Build scalable content systems and frameworks for recurring execution.
• Define the role of each platform in the brand ecosystem and ensure distinct strategies.
• Review and refine content before publishing with a performance lens.
• Drive experimentation and optimization across formats, posting times, and styles.
• Collaborate with Brand, Campaign, Education, Partnerships and KOL teams.
• Ensure tracking for performance measurement and attribution.

Skills

Platform-native content

Analytics & insights

Cross-functional collaboration

Storytelling & editing

Content systems design

Paid media basics

Job description

PU Prime in Kuala Lumpur is seeking a seasoned Social Media Strategist to own end-to-end content strategy across TikTok, LinkedIn, X, YouTube, Facebook and Instagram. You will translate brand directions into native platform content that drives engagement and growth, while aligning with broader marketing objectives.

You will lead content planning, define platform-specific storytelling, review creative output, and optimize performance through structured experiments.